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"Forget about 'Going Viral' and 'Go Give Value'."
Author Name
Personal Development
"How people perceive your brand will determine how they will receive your brand."
Author Name
Personal Development
"When you become too predictable you lose your brand's luster."
Author Name
Personal Development
"Content is not king " relevant, timely and authentic content is king."
Author Name
Personal Development
"Marketing is so powerful that it can make even an extremely untalented musician a one-hundred-hits wonder."
Author Name
Personal Development
"Marketing without sales is dead."
Author Name
Personal Development
"Man is a social being; it's not surprising we love social proofs, it sells brands fast."
Author Name
Personal Development
"Truth is the greatest marketing campaign."
Author Name
Personal Development
"Advertisement shouldn't look like information, it should look like a promise."
Author Name
Personal Development
"I actually do think you're seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that's a lot of why companies are starting blogs, are just giving more insight into what's going on with them."
Author Name
Personal Development
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"Something they seem to omit to mention in Boston AA when you're new and out of your skull with desperation and ready to eliminate your map and they tell you how it'll all get better and better as you abstain and recover: they somehow omit to mention that the way it gets better and you get better is through pain. Not around pain, or in spite of it."
Struggle
"The really important kind of freedom involves attention, and awareness, and discipline, and effort, and being able truly to care about other people and to sacrifice for them, over and over, in myriad petty little unsexy ways, every day."
Freedom
"Workshop Hermeticism, fiction for which the highest praise involves the words 'competent,' 'finished,' 'problem-free,' fiction over which Writing-Program pre- and proscriptions loom with the enclosing force of horizons: no character without Freudian trauma in accessible past, without near-diagnostic physical description; no image undissolved into regulation Updikean metaphor; no overture without a dramatized scene to 'show' what's 'told'; no denouement prior to an epiphany whose approach can be charted by and Freitag on any Macintosh."
Art
"There is something magical to me about literature and fiction and I think it can do things not only that pop culture cannot do but that are urgent now: one is that by creating a character in a work of fiction you can allow a reader to leap over the wall of self and to allow him to imagine himself not only somewhere else but someone else in a way that television and movies, in a way that no other form can do. I think people are essentially lonely and alone and frightened of being alone."
Art
"Look man, we'd probably most of us agree that these are dark times, and stupid ones, but do we need fiction that does nothing but dramatize how dark and stupid everything is? In dark times, the definition of good art would seem to be art that locates and applies CPR to those elements of what's human and magical that still live and glow despite the times' darkness. Really good fiction could have as dark a worldview as it wished, but it'd find a way both to depict this world and to illuminate the possibilities for being alive and human in it."
Art
"This might be one way to start talking about differences between the early postmodern writers of the fifties and sixties and their contemporary descendants."
Talk
"Mario, what do you get when you cross an insomniac, an unwilling agnostic and a dyslexic?""I give.""You get someone who stays up all night torturing himself mentally over the question of whether or not there's a dog."
Humor
"I think the world divides neatly into those who are excited by the managed induction of terror and those who are not. I do not find terror exciting. I find it terrifying. One of my basic goals is to subject my nervous system to as little total terror as possible. The cruel paradox of course is that this kind of makeup usually goes hand in hand with a delicate nervous system that's extremely easy to terrify."
Fear
"Be on guard. The road widens, and many of the detours are seductive."
Caution
"You see parents as kind or unkind or happy or miserable or drunk or sober or great or near-great or failed the way you see a table square or a Montclair lip-read. Kids today... you kids today somehow don't know how to feel, much less love, to say nothing of respect. We're just bodies to you. We're just bodies and shoulders and scarred knees and big bellies and empty wallets and flasks to you. I'm not saying something cliché like you take us for granted so much as I'm saying you cannot... imagine our absence. We're so present it's ceased to mean. We're environmental. Furniture of the world."
Family
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