"My goal was never to just create a company. A lot of people misinterpret that, as if I don't care about revenue or profit or any of those things. But what not being just a company means to me is not being just that - building something that actually makes a really big change in the world."

"If you look at the history of our country over the last 100 years, there have been periods where science and research have been celebrated. They were really kind of held up as heroes in society, which encouraged a generation of people to go into these fields."

"A lot of people are focused on taking over the world or doing the biggest thing and getting the most users. I think part of making a difference and doing something cool is focusing intensely."

"By giving people the power to share, we're making the world more transparent."

"The amount of trust and bandwidth that you build up working with someone for five, seven, 10 years? It's just awesome. I care about openness and connectedness in a global sense."

"The basis of our partnership strategy and our partnership approach: We build the social technology. They provide the music."

"I just think people have a lot of fiction. But, you know, I mean, the real story of Facebook is just that we've worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded."

"I actually do think you're seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that's a lot of why companies are starting blogs, are just giving more insight into what's going on with them."

"When you give everyone a voice and give people power, the system usually ends up in a really good place. So, what we view our role as, is giving people that power."

"I think a simple rule of business is, if you do the things that are easier first, then you can actually make a lot of progress."

"My goal was never to make Facebook cool. I am not a cool person."

"I started the site when I was 19. I didn't know much about business back then."

"Think about what people are doing on Facebook today. They're keeping up with their friends and family, but they're also building an image and identity for themselves, which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now."

"There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on."

"The thing that we are trying to do at facebook, is just help people connect and communicate more efficiently."

"The real story of Facebook is just that we've worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded."

"Finding your purpose isn't enough. the challenge for our generation is creating a world where everyone has a sense of purpose."

"We're running the company to serve more people."

"I feel like the thing we can do is celebrate people doing great work and create more cultural momentum and awareness that this is an important thing in the world. So when the next economic crisis hits and people are talking about where to cut from the budget, science isn't the thing."

"I mean, we've built a lot of products that we think are good, and will help people share photos and share videos and write messages to each other. But it's really all about how people are spreading Facebook around the world in all these different countries. And that's what's so amazing about the scale that it's at today."

"One of my big regrets is that Facebook hasn't had a major chance to shape the mobile operating system ecosystem."

"I think humans are just hard-wired to process people's faces and understand meaning and expression at such a more granular level than other types of communication."

"I feel that the best companies are started not because the founder wanted a company but because the founder wanted to change the world... If you decide you want to found a company, you maybe start to develop your first idea. And hire lots of workers."

"If you just work on stuff that you like and you're passionate about, you don't have to have a master plan with how things will play out."

"My friends are people who like building cool stuff. We always have this joke about people who want to just start companies without making something valuable. There's a lot of that in Silicon Valley."

"People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people - and that social norm is just something that has evolved over time."

"In terms of doing work and in terms of learning and evolving as a person, you just grow more when you get more people's perspectives... I really try and live the mission of the company and... keep everything else in my life extremely simple."

"Connectivity just can't be a privilege for people in the richest countries. We believe that connecting everyone in the world is one of the great challenges of our generation, and that's why we are happy to play whatever small part in that that we can."

"The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks."