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"The question really is how do we get Embassy Officers into the minds of the American business community. That is a much more difficult task than understanding a statistical matrix."
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"Asking the appropriate questions means understanding exactly what your customer is trying to achieve."
"Tell your good news as an evangelist would. Do so with a passion driven by a need to help and solve problems that some people didn't even know they had."
"Recession is when a neighbor loses his job. Depression is when you lose yours."
"Government "help" to business is just as disastrous as government persecution... the only way a government can be of service to national prosperity is by keeping its hands off."
"Selling an electric sports car creates an opportunity to fundamentally change the way America drives."
"It's OK to have your eggs in one basket as long as you control what happens to that basket."
"Winning 'Motor Trend' Car of the year is probably the closest thing to winning the Oscar or Emmy of the car industry."
"Concerning Personal Branding and Social Media, Understand that attention came be gained or gamed but trust must be earned."
Explore more quotes by Lawrence Eagleburger
"The question is not really about a shift to the economic cone where officers are writing about the balance of payments and the need for economic stabilization."
"There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas."
"What is more important is that Foreign Service Officers understand business, about the needs of U.S. business and how to help U.S. companies make the right connections abroad."
"If we had made it clear from the very beginning that we were not going to tolerate another nuclear power on the face of the earth, and had done it in Korea, where we could have accomplished it militarily, if necessary, I would put a stop to it and would have put a stop to it there."
"In a time of constrained resources we will have to shift emphasis. but not necessarily from the traditional Political Officer to the traditional Economic Officer."
"Small- and medium-sized companies do not know what we have to offer and that needs to be changed. We must react just as strenuously on their behalf as we do for larger companies."
"We must advertise to U.S. business that we are there, that our attitude has changed, and that we care. When we are asked to help, we have to perform and provide the right advice."
"Some day, somebody is going to have to start talking about what happens to us all a decade from now if we let these North Koreans and the Iranians go forward with their nuclear weapons program."
"Any Ambassador or Foreign Service Officer who has his or her head screwed on right knows that the U.S. position in the world is far more dependent on our ability to compete in world markets."
"The point is, once they have a missile that can hit the United States, we are now back in the kind of game we used to worry about with the Soviet Union, only the Soviet Union was more mature about this whole thing than I think the North Koreans will be."
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