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"The question really is how do we get Embassy Officers into the minds of the American business community. That is a much more difficult task than understanding a statistical matrix."
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"Asking the appropriate questions means understanding exactly what your customer is trying to achieve."
"Tell your good news as an evangelist would. Do so with a passion driven by a need to help and solve problems that some people didn't even know they had."
"Government "help" to business is just as disastrous as government persecution... the only way a government can be of service to national prosperity is by keeping its hands off."
"Selling an electric sports car creates an opportunity to fundamentally change the way America drives."
"It's OK to have your eggs in one basket as long as you control what happens to that basket."
"Winning 'Motor Trend' Car of the year is probably the closest thing to winning the Oscar or Emmy of the car industry."
"Concerning Personal Branding and Social Media, Understand that attention came be gained or gamed but trust must be earned."
"Business should never be merely transactional -it should be transformational."
Explore more quotes by Lawrence Eagleburger
"We must advertise to U.S. business that we are there, that our attitude has changed, and that we care. When we are asked to help, we have to perform and provide the right advice."
"The point is, once they have a missile that can hit the United States, we are now back in the kind of game we used to worry about with the Soviet Union, only the Soviet Union was more mature about this whole thing than I think the North Koreans will be."
"My point here is I think international pressures of our acting unilaterally again are going to be such that the administration will say, well, we just can't take this on now."
"The consequence of a world full of nuclear powers to me is so incomprehensible in terms of the dangers that that implies."
"The whole nuclear thing is a terrible mess and it's hard for me to understand why it is that we, the United States, seem to be the only ones that are really particularly concerned about it and prepared to do something."
"That said, there is a tendency to help the large industrial conglomerate more quickly than the small company you have never heard of. That is something in the culture we are trying to change."
"There are sometimes problems for which there is no immediate solution, and there are sometimes problems for which there is no solution."
"The question is not really about a shift to the economic cone where officers are writing about the balance of payments and the need for economic stabilization."
"There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas."
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