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"Earning the Right is a commitment to be the sales professional that your customer really needs."
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"In order to sell, salespersons have to correctly evaluate and cater to customer choices."

"Highlighting strengths increases sales."

"If you do not believe in your product or service enough to offer it to your own family and friends, then you should question the value of what you are selling."

"Someone told me that each equation I included in the book would halve the sales."

"In sales, a referral is the key to the door of resistance."

"The record companies are interested in the kind of sales they can get from the rock groups."

"We initially targeted pager networks, which have been suffering for the last decade due to cell phone sales."
Explore more quotes by Chris Murray

"Let your customers and prospects recommend you to each other and let you competition wish they were you. That is our mission."

"Most people haven't set themselves any course with regards to their life. They have no idea whether or not they are being blown in any useful direction whatsoever. They are just at the whim of wherever the winds of life take them."

"Customers do not want a lecture from you and they certainly don't want some juvenile in a bad suit forcing his wares upon them."

"If you don't earn their trust at the beginning, they sure as hell won't trust you with their money at the end."

"Why do customers (and that includes you and me) find it so difficult to recall more than a couple of occasions when they felt that they were treated exceptionally by the salespeople who dealt with them?"

"In the past, I have bargained myself away, believing that price was more important than cost, quality, reliability, or reputation. In the past, I was clearly wrong."

"If I can make you feel the same way that I feel about my product or service we'll have a meaningful conversation about it and how it can help. The trouble is that most sales people don't feel anything. Nothing at all."
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