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"When you're doing that you lose your focus on the discipline of the business, and how you train people at Hamburger University, and everybody gets on a bigger, different vision, and they're not on the same page."
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"Part of your heritage in this society is the opportunity to become financially independent."

"Only he is successful in his business who makes that pursuit which affords him the highest pleasure sustain him."

"We prefer to be around others who bring out the best in us and make us feel good, don't we? Customers want to do business with people who make them feel valued, appreciated, and happy."

"Selling an electric sports car creates an opportunity to fundamentally change the way America drives."

"All business opportunities stem from someone else's inability to resolve a simple and inevitable problem."
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"But I tell you, I would really be interested if there was a partner we could take in, that could put them over here on the side, that would allow us full leverage and access down the road."


"We have very specific rules about how we go to market with children, and I think they are very responsible."


"McDonald's is almost 50 years old. For 47 years we had a pretty consistent track record of being able to deliver admirable sales."


"But, on balance, we seized the marketplace. We've got a great infrastructure. And yes it's struggling in some areas because of some external factors and some internal factors."


"The markets where we've got real good presence are the older, more mature markets like Australia, and Western Europe - where we've only got 6,000 stores, compared to the US with 13,000."


"But you know the second month I was here I put out a healthy lifestyles directive. The pundits will say it was because we were sued. Well that's what they say. It was never about that."


"So Europe's a big driver. And at one point, if the euro hadn't devalued, they would have been making as much money as the US with half the stores. Returns were higher."


"Playtime and toys are good for kids, or they wouldn't buy them. McDonald's can provide that experience. And having dinner with the family is good for kids."
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