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"You have got to have discipline and focus - on the customer and how you run the business."
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"16th century advertisements cannot market 21st century products. Look for what is necessary at the present moment."

"If you have ever experienced this type of unprofessional treatment, I doubt you would even consider giving them business in the future. Interrupting, ignoring, patronizing, or antagonizing a customer is like pouring gas on a fire and creates a more explosive situation than the original complaint. Still, it continues to happen every day, costing companies millions in lost revenue."

"My grandfather had a paint store. It's what put my mom through college. Small business is part of my family history."

"Every experiment, by multitudes or by individuals, that has a sensual and selfish aim, will fail."

"For policy makers interested in using tax policy to stimulate investments or especially to smooth business cycle fluctuations, the results are not promising."
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"The markets where we've got real good presence are the older, more mature markets like Australia, and Western Europe - where we've only got 6,000 stores, compared to the US with 13,000."

"Some of the analysts were saying, Now you're a cash cow, there's no growth at all, pay it all out in dividends, give me it all, you can't invest wisely."

"McDonald's is almost 50 years old. For 47 years we had a pretty consistent track record of being able to deliver admirable sales."

"Because we only feed in the United States less than 1 per cent of the meals, most of them are eaten elsewhere. Most meals are eaten at home. So to make McDonald's the target is not going to solve the problem."

"Ronald has had bicycle safety and safety in the home. Yes, Ronald is McDonald's, second most recognised figure after Santa Claus, and there's an element of obviously benefiting your business."

"We have very specific rules about how we go to market with children, and I think they are very responsible."

"So Europe's a big driver. And at one point, if the euro hadn't devalued, they would have been making as much money as the US with half the stores. Returns were higher."

"The fact of the matter is, most of our orders are not supersized. Less than five per cent are supersized - that's never mentioned. The whole issue has been supersized itself."

"I think we have a great track record on being relevant, on identifying consumer trends, needs and wants."
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