"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."

Business, Men, Women, Advertising

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"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."

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Explore more quotes by David Ogilvy

"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."

Living

"I do not regard advertising as entertainment or an art form, but as a medium of information."

Art

"Never stop testing, and your advertising will never stop improving."

Advertising

"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."

Will

"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."

Advertising

"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."

Thought

"Ninety-nine percent of advertising doesn't sell much of anything."

Advertising

"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

Advertising

"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account."

Life

"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."

People