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"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."
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"We prefer to be around others who bring out the best in us and make us feel good, don't we? Customers want to do business with people who make them feel valued, appreciated, and happy."
"If you can't fire your best friend or your brother, don't hire them."
"Project your "brand to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or message, your brand is what makes you and/or your company remarkable-or not."
"They call it "business" because it does not become successful by a person's "idleness". Go get busy if you want to do business; but be busy for the right reasons!"
"If anyone rises to power, it's not only because he could, but also because the stars were aligned in his favor. Many with apparent means to take it failed simply because they weren't destined for the honor."
"Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?"
"I figure anything over 13 weeks in this business is pretty good."
"The greatest felony in the news business today is to be behind, or to miss a big story. So speed and quantity substitute for thoroughness and quality, for accuracy and context."
Explore more quotes by David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
"First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it."
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
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