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"Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera."
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"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
Advertising
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
Life
"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest."
Advertising
"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."
Thought
"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."
Society
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
Excellence
"Advertising is only evil when it advertises evil things."
Advertising
"The more informative your advertising, the more persuasive it will be."
Advertising
"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place."
People
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"Innovation is the change, Change Management needs to be an integral part of innovation management."
Author Name
Personal Development
"The profession of book writing makes horse racing seem like a solid, stable business."
Author Name
Personal Development
"In the business always talk to decision makers only, it will save your time and will get you the deal."
Author Name
Personal Development
"In the business world cooperation is essential."
Author Name
Personal Development
"Business is the salt of life."
Author Name
Personal Development
"Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too."
Author Name
Personal Development
"To me everything in business boils down to this: do you genuinely care about your customers - or just their cash?"
Author Name
Personal Development
"The nonessential employees, the type of workers whom remain at home when it snows, are the quickest to complain about how the talented persons of an organization behave."
Author Name
Personal Development
"The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die."
Author Name
Personal Development
"Find your hidden talents, your hidden potentials, your hidden purposes and convert them into a better business for the benefit of the entire world."
Author Name
Personal Development
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