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Orville Redenbacher was an American businessman whose innovative approach to popcorn made him a household name. By perfecting a hybrid popcorn kernel and revolutionizing the way popcorn was marketed and sold, Redenbacher transformed the snack industry. His entrepreneurial spirit, commitment to quality, and understanding of consumer needs turned his brand into a leader in the popcorn market. Redenbacher's success story encourages aspiring entrepreneurs to take risks, embrace innovation, and create products that can improve everyday experiences for consumers.
"We dried continuously day and night. We had no efficient way to do it, so we built this new popcorn plant."
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"We dried continuously day and night. We had no efficient way to do it, so we built this new popcorn plant."

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"The cobs were delivered to a big pile. We were one of the first to feed corn cobs to cattle."
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"The cobs were delivered to a big pile. We were one of the first to feed corn cobs to cattle."

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"Most of the competition was into bulk popcorn because of the major increases in the Drive-In Theatre Outlets."
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"Most of the competition was into bulk popcorn because of the major increases in the Drive-In Theatre Outlets."

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"It proved easier to buy the farm to get the mineral rights than to buy the coal rights alone."
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"It proved easier to buy the farm to get the mineral rights than to buy the coal rights alone."

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"I opened an office in Terre Haute, established eight of them, and became one of the eight county agents."
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"I opened an office in Terre Haute, established eight of them, and became one of the eight county agents."

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"We made more money feeding molasses, urea, and corn cobs to cattle than we ever did feeding dent corn."
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"We made more money feeding molasses, urea, and corn cobs to cattle than we ever did feeding dent corn."

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"Every once in a while, someone will mail me a single popcorn kernel that didn't pop. I'll get out a fresh kernel, tape it to a piece of paper and mail it back to them."
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"Every once in a while, someone will mail me a single popcorn kernel that didn't pop. I'll get out a fresh kernel, tape it to a piece of paper and mail it back to them."

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"I moved to Princeton, Indiana, and became a professional Farm Manager for that Princeton Farms."
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"I moved to Princeton, Indiana, and became a professional Farm Manager for that Princeton Farms."

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"I had popcorn all over the place, so I decided I might as well be in the Processing Business."
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"I had popcorn all over the place, so I decided I might as well be in the Processing Business."

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"We got to know the competition very well. In the '50s popcorn made a big growth in sales. Our main push was to produce the best quality and sell in quality retail outlets."
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"We got to know the competition very well. In the '50s popcorn made a big growth in sales. Our main push was to produce the best quality and sell in quality retail outlets."

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"In the Depression we had to divert corn acreage."
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"In the Depression we had to divert corn acreage."

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