"We got to know the competition very well. In the '50s popcorn made a big growth in sales. Our main push was to produce the best quality and sell in quality retail outlets."

Orville Redenbacher, American Businessman

Quality, Growth, Competition, Sales

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"We got to know the competition very well. In the '50s popcorn made a big growth in sales. Our main push was to produce the best quality and sell in quality retail outlets."

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Explore more quotes by Orville Redenbacher

"It proved easier to buy the farm to get the mineral rights than to buy the coal rights alone."

Rights

"In the Depression we had to divert corn acreage."

Depression

"I opened an office in Terre Haute, established eight of them, and became one of the eight county agents."

Office

"We dried continuously day and night. We had no efficient way to do it, so we built this new popcorn plant."

Food

"We made more money feeding molasses, urea, and corn cobs to cattle than we ever did feeding dent corn."

Money

"Most of the competition was into bulk popcorn because of the major increases in the Drive-In Theatre Outlets."

Competition

"I moved to Princeton, Indiana, and became a professional Farm Manager for that Princeton Farms."

Management

"The cobs were delivered to a big pile. We were one of the first to feed corn cobs to cattle."

Influence

"I had popcorn all over the place, so I decided I might as well be in the Processing Business."

Business

"Every once in a while, someone will mail me a single popcorn kernel that didn't pop. I'll get out a fresh kernel, tape it to a piece of paper and mail it back to them."

Attention