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Assegid Habtewold is a strategic leadership consultant and author who empowers visionaries to lead with unwavering conviction and transformative impact. With a "play to win" mindset, he teaches that true success comes from aligning one's actions with deeply held beliefs and committing fully to the journey. His insights help leaders at all levels tap into their latent potential, make bold decisions, and build legacies that matter. Assegid's own all-in approach to life and business serves as a powerful model for anyone seeking to move beyond fear and indecision to create a future of significance and remarkable achievement.
"Time and again, I've met or read about people who succeeded against all kinds of odds because they had passion. You're passion away to win!"
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"Time and again, I've met or read about people who succeeded against all kinds of odds because they had passion. You're passion away to win!"

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"No one is perfect. We all have weaknesses and limitations. Some can't be fixed. But, at least, a leader shouldn't find herself blindsided..."
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"No one is perfect. We all have weaknesses and limitations. Some can't be fixed. But, at least, a leader shouldn't find herself blindsided..."

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"If your focus is on your failures, limitations, & fears, you've one sure destination. You'll get drowned. If not now, at the end of the day!"
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"If your focus is on your failures, limitations, & fears, you've one sure destination. You'll get drowned. If not now, at the end of the day!"

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"An unceasingly grateful life can easily heal from the wounds of hurt and setback. It can also easily shed resentment, hate, and bitterness."
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"An unceasingly grateful life can easily heal from the wounds of hurt and setback. It can also easily shed resentment, hate, and bitterness."

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"Rather than micro-managing to resolve every problem, create the right atmosphere, process, and system that facilitate effective problem solving."
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"Rather than micro-managing to resolve every problem, create the right atmosphere, process, and system that facilitate effective problem solving."

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"Humility is hard when someone has things like wealth, knowledge, & recognition that may tempt him/her behave and act pridefully. Otherwise, worrying about pride without these factors that predispose you, it is just an illusion."
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"Humility is hard when someone has things like wealth, knowledge, & recognition that may tempt him/her behave and act pridefully. Otherwise, worrying about pride without these factors that predispose you, it is just an illusion."

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"You're unstoppable not because you're stronger than your challenges/competitors. It's because you're consistent. You won't quit easily!!!"
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"You're unstoppable not because you're stronger than your challenges/competitors. It's because you're consistent. You won't quit easily!!!"

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"When someone respects you, s/he confronts you in private before taking you in public and/or stabbing in the back and backbiting you..."
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"When someone respects you, s/he confronts you in private before taking you in public and/or stabbing in the back and backbiting you..."

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"You have already manifested what you know. What you have known thus far could only take you this far. If you're not happy and satisfied where you are in life, your career, and business, go to the next level. Unfortunately, you cannot go to the next height without discovering what you haven't known."
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"You have already manifested what you know. What you have known thus far could only take you this far. If you're not happy and satisfied where you are in life, your career, and business, go to the next level. Unfortunately, you cannot go to the next height without discovering what you haven't known."

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"When we hesitate to change on time, we predispose ourselves to miss the boat that would take us to our envious future..."
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"When we hesitate to change on time, we predispose ourselves to miss the boat that would take us to our envious future..."

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"If you've passion- the desire to succeed at all cost, there won't be any lack or limitation that could stop you. Passion wipes out excuses."
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"If you've passion- the desire to succeed at all cost, there won't be any lack or limitation that could stop you. Passion wipes out excuses."

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"The tragedy of unfulfilling life is that you're already dead but no one pronounced you dead..."
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"The tragedy of unfulfilling life is that you're already dead but no one pronounced you dead..."

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"Love could be instant and unconditional but trust develops through time. You may not trust wholeheartedly while loving someone unconditionally."
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"Love could be instant and unconditional but trust develops through time. You may not trust wholeheartedly while loving someone unconditionally."

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"The starting place for your greatness is desire. The desire to succeed, to serve others, to keep on going no matter what; the desire to..."
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"The starting place for your greatness is desire. The desire to succeed, to serve others, to keep on going no matter what; the desire to..."

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"The people who care about you may not tell you your blind spots fearing to offend/hurt you. Open up and ask their feedback and get enlightened."
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"The people who care about you may not tell you your blind spots fearing to offend/hurt you. Open up and ask their feedback and get enlightened."

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"There must not be any single person in the world whom you should allow to rent a portion of your heart. Don't hold grudge. Forgive and move on..."
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"There must not be any single person in the world whom you should allow to rent a portion of your heart. Don't hold grudge. Forgive and move on..."

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"What a joy to meet and be around with people who're self-aware with healthy self-esteem. They embrace you and make your stay with them enjoyable."
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"What a joy to meet and be around with people who're self-aware with healthy self-esteem. They embrace you and make your stay with them enjoyable."

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"If EXCELLENCE is one of your values, not only you self-critic and evaluate your performance consistently, you BEG others for honest feedback..."
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"If EXCELLENCE is one of your values, not only you self-critic and evaluate your performance consistently, you BEG others for honest feedback..."

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"Any fight in life whether it is physical, mental, moral, or spiritual, how long you stay in the fight is highly dependent on your growth."
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"Any fight in life whether it is physical, mental, moral, or spiritual, how long you stay in the fight is highly dependent on your growth."

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"Gravity keeps your body down from flying high. On the other hand, nothing can keep you down from outperforming yourself and from continually growing to become excellent."
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"Gravity keeps your body down from flying high. On the other hand, nothing can keep you down from outperforming yourself and from continually growing to become excellent."

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"Patience takes away lots of stress, regrets, & sleepless nights knowing that all is well at the end of the day if we just wait a little bit."
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"Patience takes away lots of stress, regrets, & sleepless nights knowing that all is well at the end of the day if we just wait a little bit."

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"Whenever someone 'pretends' as perfect, never made a mistake, error, sin in his life, I know that he has never been in the field..."
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"Whenever someone 'pretends' as perfect, never made a mistake, error, sin in his life, I know that he has never been in the field..."

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"When you feel like you're crazy because you think differently than the people around you, God sends a confirmation that you've not lost it."
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"When you feel like you're crazy because you think differently than the people around you, God sends a confirmation that you've not lost it."

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"You should author the narration of your life and organization. If you don't, someone will, and you may not like it."
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"You should author the narration of your life and organization. If you don't, someone will, and you may not like it."

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"Life is full of games. Be a proactive player. Most importantly, know who is throwing at you, what and why. When you do, life becomes fun..."
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"Life is full of games. Be a proactive player. Most importantly, know who is throwing at you, what and why. When you do, life becomes fun..."

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"When you are genuinely preoccupied in serving others using your talent and experience, doors that you have never knocked start to open up..."
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"When you are genuinely preoccupied in serving others using your talent and experience, doors that you have never knocked start to open up..."

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"When leaders lack self-awareness, they doubt themselves; uncertain about their abilities; unclear about the direction to take on each turn, and more..."
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"When leaders lack self-awareness, they doubt themselves; uncertain about their abilities; unclear about the direction to take on each turn, and more..."

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"Self-awareness is the key to find our uniqueness. The latter increases our chance to succeed in our personal, career, and business lives..."
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"Self-awareness is the key to find our uniqueness. The latter increases our chance to succeed in our personal, career, and business lives..."

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"Desire activates the potential that was coined within you. You cannot unleash your potential without stepping up your desire to succeed..."
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"Desire activates the potential that was coined within you. You cannot unleash your potential without stepping up your desire to succeed..."

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"If you're a true student of the truth, you may easily get frustrated when people try to make points based on mysticism and cultural beliefs."
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"If you're a true student of the truth, you may easily get frustrated when people try to make points based on mysticism and cultural beliefs."

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"No one deserves to rent your heart, especially those who hurt you. Your heart is precious and deserves to store your great memories!"
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"No one deserves to rent your heart, especially those who hurt you. Your heart is precious and deserves to store your great memories!"

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"Abandoning your true self amounts to suicide except that it is less dramatic. Don't commit suicide so that you may appease some folks..."
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"Abandoning your true self amounts to suicide except that it is less dramatic. Don't commit suicide so that you may appease some folks..."

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"Don't jail your imagination. You cannot imagine beyond your desires. You can't unleash your imagination without the SEEDs of desire."
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"Don't jail your imagination. You cannot imagine beyond your desires. You can't unleash your imagination without the SEEDs of desire."

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"People are attracted to leaders who are skillful in motivating them to become more, do more, and achieve more..."
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"People are attracted to leaders who are skillful in motivating them to become more, do more, and achieve more..."

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"When you put yourself and your interest ahead of the people you intend to serve, it doesn't take long to find out that it's a recipe for disappointment."
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"When you put yourself and your interest ahead of the people you intend to serve, it doesn't take long to find out that it's a recipe for disappointment."

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"Don't confuse your mentor with your buddies. Unlike the latter, your mentor isn't contented with where you're in life right now..."
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"Don't confuse your mentor with your buddies. Unlike the latter, your mentor isn't contented with where you're in life right now..."

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"How do you know whether you're serious about your values? You fight for them when they're violated even if it costs you title, favor, friendship, and profit."
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"How do you know whether you're serious about your values? You fight for them when they're violated even if it costs you title, favor, friendship, and profit."

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"If you don't like how others define & label you, then work on your values. Embrace and practice values that you would like to be associated."
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"If you don't like how others define & label you, then work on your values. Embrace and practice values that you would like to be associated."

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"If your destiny is glorious, a protracted journey filled with ups and downs is ahead of you. Sit down and strategize to outlast your challenges."
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"If your destiny is glorious, a protracted journey filled with ups and downs is ahead of you. Sit down and strategize to outlast your challenges."

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"Each one of us has a unique spot in this harmonious and self-sustaining universe. If our desire is to succeed and enjoy life to the full both personally, professionally, and business wise, we should spot our unique place in the universe."
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"Each one of us has a unique spot in this harmonious and self-sustaining universe. If our desire is to succeed and enjoy life to the full both personally, professionally, and business wise, we should spot our unique place in the universe."

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"You shouldn't allow people who hurt you to occupy a fraction of your heart. Forgive and move on, especially in this season of thanksgiving."
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"You shouldn't allow people who hurt you to occupy a fraction of your heart. Forgive and move on, especially in this season of thanksgiving."

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"Here is a paradox: People who think imperfect are closer to perfection than their counterparts who claim that they're perfect or closer..."
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"Here is a paradox: People who think imperfect are closer to perfection than their counterparts who claim that they're perfect or closer..."

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"Blaming our past for not taking action to change our destiny for good is taken from a weak man's playbook..."
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"Blaming our past for not taking action to change our destiny for good is taken from a weak man's playbook..."

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"I've many reasons why I believe that every individual I meet is a greatness material, I don't have any reason to think otherwise except that person's self doubt."
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"I've many reasons why I believe that every individual I meet is a greatness material, I don't have any reason to think otherwise except that person's self doubt."

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"Our values define who we're. Never met great persons who kept compromising their values. Let's go beyond lip service to defend our values..."
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"Our values define who we're. Never met great persons who kept compromising their values. Let's go beyond lip service to defend our values..."

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"Our fulfillment in life and career meets with success when we give our best as per our unique talent, gifting, strengths while willing to team up with others in the areas of our limitations..."
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"Our fulfillment in life and career meets with success when we give our best as per our unique talent, gifting, strengths while willing to team up with others in the areas of our limitations..."

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"If I have to choose between a person who has everything but loyalty and another who has nothing but loyalty, I go for the latter. Go loyal!"
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"If I have to choose between a person who has everything but loyalty and another who has nothing but loyalty, I go for the latter. Go loyal!"

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"Honesty doesn't mean you reveal everything you discern and feel. That is why we have the word discretion..."
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"Honesty doesn't mean you reveal everything you discern and feel. That is why we have the word discretion..."

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"Those leaders who are conscious of theirs and their organization's values are quick to take bold actions than those who aren't yet attuned."
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"Those leaders who are conscious of theirs and their organization's values are quick to take bold actions than those who aren't yet attuned."

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"Keep on smiling, treat people with respect, be cool even if some may not treat you the same. How people treat you doesn't change who you're."
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"Keep on smiling, treat people with respect, be cool even if some may not treat you the same. How people treat you doesn't change who you're."

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