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"A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly."
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"Project your "brand to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or message, your brand is what makes you and/or your company remarkable-or not."

"They call it "business" because it does not become successful by a person's "idleness". Go get busy if you want to do business; but be busy for the right reasons!"

"Millions of business people are each constantly forced to choose between their desire to not be a bad person and their desire to be a good business person, that is to say, to make as much money as they possibly can by maximizing their revenue while minimizing the cost of producing whatever it is that they sell."

"There are more temptations in business than in any other sphere of the society."

"Feedbacks are means for brands to look back."

"Go to your business, pleasure, whilst I go to my pleasure, business."
Explore more quotes by Tony Hsieh


"Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees."


"We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service."


"Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company."


"I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine."


"For me, the most fun is change or growth. There are definitely elements of both that I like. Launching a business is kind of like a motorboat: You can go very quickly and turn fast."


"For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments."


"A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly."
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