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Leo Burnett

"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."

Fun,
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"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."

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Amber Hurdle

"Fun is a good thing but only when it spoils nothing better."

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Amber Hurdle

"Whatever is funny is subversive, every joke is ultimately a custard pie... a dirty joke is a sort of mental rebellion."

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Amber Hurdle

"Frozen yogurt is tastier than ice cream; nobody is too old for cartoons; bald men are sexy; chocolate is the best medicine; BIG books are better; cats secretly rule the planet; and everything should be available in the color pink, including monster trucks."

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Amber Hurdle

"It's funny how you never think about the women you've had. It's always the ones who get away that you can't forget."

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Amber Hurdle

"A funny thing happened to me on the way to the White House."

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Amber Hurdle

"Excuse me, I must go and putt."

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Amber Hurdle

"There's immense fun to be had as long as you can sort of sneak it past DC. I have been told on occasion that I need to have more respect for these characters."

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Amber Hurdle

"But, you know, I just want to play well and have fun playing well."

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Amber Hurdle

"God writes a lot of comedy... the trouble is, he's stuck with so many bad actors who don't know how to play funny."

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Amber Hurdle

"I'm involved in the stock market, which is fun and, sometimes, very painful."

Fun,

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Leo Burnett
"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable."
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Leo Burnett
"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."
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Leo Burnett
"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."
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Leo Burnett
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
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Leo Burnett
"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."
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Leo Burnett
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
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Leo Burnett
"Too many ads that try not to go over the reader's head end up beneath his notice."
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Leo Burnett
"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."
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Leo Burnett
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
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Leo Burnett
"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
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