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"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
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"I just want to go to university and have fun - I want to be an ordinary student. I'm only going to university. It's not like I'm getting married - though that's what it feels like sometimes."

"Kids enjoy laughing and are seldom bored when they find something funny. They also ask questions, often to adults, because they understand that the more words they can comprehend about a funny story or a joke, the more they'll enjoy it."

"When I got involved with The Five Crowns who later became The Drifters, and we got this hit record, I still was looking at this as kind of a fun thing."
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"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."

"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."

"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."

"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."

"If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks."

"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."

"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
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