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Leo Burnett

"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."

Fun,
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"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."

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Donna Grant

"Whatever is funny is subversive, every joke is ultimately a custard pie... a dirty joke is a sort of mental rebellion."

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Donna Grant

"Fun is never gone because life is fun."

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Donna Grant

"Great, big, serious novels always get awards. If it's a battle between a great, big, serious novel and a funny novel, the funny novel is doomed."

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Donna Grant

"I'm one of those writers who tends to be really good at making outlines and sticking to them. I'm very good at doing that, but I don't like it. It sort of takes a lot of the fun out."

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Donna Grant

"Girls are so queer you never know what they mean. They say No when they mean Yes, and drive a man out of his wits for the fun of it."

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Donna Grant

"Working is hard and distracts from having fun."

Fun,
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Donna Grant

"Plus, I love comic writing. Nothing satisfies me more than finding a funny way to phrase something."

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Donna Grant

"Kids cannot follow stories. They don't know what the hell is going on in a cartoon. They like to see funny visual things happening."

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Donna Grant

"The Britney Spears movie was just fun and light, but let's talk about that in a few months."

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Donna Grant

"I'm picking and choosing in terms of the stress factor. If it's not fun, I'm not going to do it."

Explore more quotes by Leo Burnett

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Leo Burnett
"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."
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Leo Burnett
"We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'"
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Leo Burnett
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
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Leo Burnett
"I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think."
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Leo Burnett
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
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Leo Burnett
"Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink."
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Leo Burnett
"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."
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Leo Burnett
"What helps people, helps business."
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Leo Burnett
"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'"
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Leo Burnett
"Too many ads that try not to go over the reader's head end up beneath his notice."
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