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"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read."
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"Fun is a good thing but only when it spoils nothing better."

"Frozen yogurt is tastier than ice cream; nobody is too old for cartoons; bald men are sexy; chocolate is the best medicine; BIG books are better; cats secretly rule the planet; and everything should be available in the color pink, including monster trucks."

"A funny thing happened to me on the way to the White House."

"Excuse me, I must go and putt."
Explore more quotes by Leo Burnett

"Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business."

"If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all."

"I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one."

"Curiosity about life in all of its aspects, I think, is still the secret of great creative people."

"Whether or not the standard of living made possible by mass production and in turn by mass circulation, is supported by and filled with the work of us hucksters, I guess is something that only history can decide."

"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."

"I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising."
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