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Frank Luntz

"When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians."

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"When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians."

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Amber Hurdle

"Consumers care less about your brand's vision statement, they want value delivered."

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"I have pretty thick skin, and I think if you're going to be in this business, if you're going to be an actor or a writer, you better have a thick skin."

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"We don't seem to be able to check crime, so why not legalize it and then tax it out of business?"

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Amber Hurdle

"Everyone loves the idea of "disruption" in business, but no one likes it when it happens to them."

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"Corporation: An ingenious device for obtaining profit without individual responsibility."

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Amber Hurdle

"The investments you make into a brand, makes its name worth it."

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Amber Hurdle

"It's none of their business that you have to learn how to write. Let them think you were born that way."

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Amber Hurdle

"Make your brand memorable or risk fading out!"

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Amber Hurdle

"Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too."

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Amber Hurdle

"If a business does well, the stock eventually follows."

Explore more quotes by Frank Luntz

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Frank Luntz
"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
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Frank Luntz
"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."
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Frank Luntz
"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."
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Frank Luntz
"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."
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Frank Luntz
"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."
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Frank Luntz
"The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it."
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Frank Luntz
"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."
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Frank Luntz
"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."
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Frank Luntz
"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."
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Frank Luntz
"Politics is gut; commercials are gut."
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