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"When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians."
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"Everyone loves the idea of "disruption" in business, but no one likes it when it happens to them."

"Corporation: An ingenious device for obtaining profit without individual responsibility."

"The investments you make into a brand, makes its name worth it."

"It's none of their business that you have to learn how to write. Let them think you were born that way."

"Make your brand memorable or risk fading out!"

"If a business does well, the stock eventually follows."
Explore more quotes by Frank Luntz

"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."

"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."

"The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it."

"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."

"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."

"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."
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