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"When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians."
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"Asking the appropriate questions means understanding exactly what your customer is trying to achieve."
"Tell your good news as an evangelist would. Do so with a passion driven by a need to help and solve problems that some people didn't even know they had."
"Government "help" to business is just as disastrous as government persecution... the only way a government can be of service to national prosperity is by keeping its hands off."
"Selling an electric sports car creates an opportunity to fundamentally change the way America drives."
"It's OK to have your eggs in one basket as long as you control what happens to that basket."
"Winning 'Motor Trend' Car of the year is probably the closest thing to winning the Oscar or Emmy of the car industry."
"Concerning Personal Branding and Social Media, Understand that attention came be gained or gamed but trust must be earned."
"Business should never be merely transactional -it should be transformational."
Explore more quotes by Frank Luntz
"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
"There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that."
"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
"There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty."
"What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent."
"One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them."
"The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion."
"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."
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