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"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
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"You can tell the ideals of a nation by its advertising."
"In advertising, not to be different is virtual suicide."
"The American advertiser has made the superior American magazine of today possible."
"If we listen human instinct actually tells us what we need, but advertising makes us want things we don't need and things we can't have."
"I'm always prepared for the worst. I was prepared to have the book come out, sell seven copies, and have to keep working in advertising, so it was just great that it was received so well and by such a huge audience."
"Yeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies."
"Expensive advertising courts us with hints and images. The ordinary kind merely says, Buy."
"This hype word bothers me though It always sounds like an accusation, what does it mean, advertising, column inches in the press? Bands themselves are never really responsible for all of that. That is something that happens to you when you sell millions of records."
"Language thus becomes monumental because of the mutations of advertising."
Explore more quotes by Jay Chiat
"Transferring successfully to the next generation means producing work that's as good as or better than the work of the first generation that founded the agency."
"Second, we're spending a huge amount of money on technology so that everyone can check out laptops and portable phones. We're spending more money to write our existing information into databases or onto CD-ROM."
"First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library."
"Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop."
"If you really think about it, when watching television, you have product placement all the time."
"Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives."
"We set up a beta site, a test site, with movie, music and book reviews. If you're reading them and you want to buy a book or a ticket for a movie that's reviewed on the site, you can do that without leaving our site."
"We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in."
"Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology."
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