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"Outside of advertising, the person who's influenced me most is quite possibly Frank Gehry."
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"I promised to have no partisan affiliation and no subsidy except advertising."
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"Advertising is the rattling of a stick inside a swill bucket."
"Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled."
"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."
"Neoclassical economics insists that advertising cannot force consumers to buy anything they don't already want to buy."
"I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for."
"As advertising blather becomes the nation's normal idiom, language becomes printed noise."
"The American advertiser has made the superior American magazine of today possible."
Explore more quotes by Jay Chiat
"Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology."
"First, this isn't about telecommuting, because we still have offices that people will come to regularly when they need to brainstorm together, meet with clients, or do research in the library."
"In the '20s they were telling us wed all have our own private plane and take vacations to the moon."
"But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer."
"One is that that's the way we started and we thought there would be more value and less confusion if the business model was just based on delivering news that's of value to Web sites."
"Fire has impacted every part of our lives - without fire, there would be no shopping, right? - that's how the Internet will intrude on our lives, particularly our kids' lives."
"We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in."
"If you really think about it, when watching television, you have product placement all the time."
"The team architecture means setting up an organization that helps people produce that great work in teams."
"Our technology is very scalable. Our software can accommodate enormous numbers of clients. It's a marvelous opportunity. We'll keep developing products."
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