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"If politics and business fail us, of course the military will be called in. In the developing world, the massive and repeated ecological disasters are quite commonly met by the military."
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"Project your "brand to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or message, your brand is what makes you and/or your company remarkable-or not."
"They call it "business" because it does not become successful by a person's "idleness". Go get busy if you want to do business; but be busy for the right reasons!"
"Millions of business people are each constantly forced to choose between their desire to not be a bad person and their desire to be a good business person, that is to say, to make as much money as they possibly can by maximizing their revenue while minimizing the cost of producing whatever it is that they sell."
"There are more temptations in business than in any other sphere of the society."
"Feedbacks are means for brands to look back."
"Go to your business, pleasure, whilst I go to my pleasure, business."
Explore more quotes by Bruce Sterling
"People in the Pentagon had colleagues killed and maimed by bin Laden. They're trying to find bin Laden and kill him and his cult. Naturally they consider that a legitimate thing to do, but they're having mixed success at the job."
"The Bollywood distribution system is so corrupt that they have trouble making money off movies. So they sell shoes that an actress stepped in. If they turned up the amps some, maybe they could sell the actresses."
"I don't think there's much distinction between surveillance and media in general. Better media means better surveillance. Cams are everywhere."
"Well, they didn't lack for topics after Hiroshima. Why should 9/11 slow them down? I know it got a lot of press, but it's just a few large buildings and aircraft, it's not like D-Day and the Seige of Berlin."
"You don't get to cut that chain of evidence and start over. You're always going to be pursued by your data shadow, which is forming from thousands and thousands of little leaks and tributaries of information."
"A security cam is one small part of a much larger universe of cams. The much larger effect, socially, politically and economically, is going to come from a much larger trend."
"They used to be seen as insane or unthinkable acts of madmen. But if they take place they'll be called "war" too. And there will still be no conventional war."
"Saying you have a political solution is like saying you can write a pop song that's going to stay at the top of the list forever. I don't have many illusions about this, but I'm not cynical about it."
"My idea of an amusement park story is getting adventurers to go tour environmental disaster areas. After all, if the entire Great Barrier Reef gets killed, which seems like an extremely lively possibility, what are you going to do with all that rotting limestone?"
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