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"The only way to do news on television is not to be terrified of it."
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"Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation."
"We have no authoritative figure, no Walter Cronkite or Edward R. Murrow whom we all listen to and trust to sort out contradictory claims. Instead, the media is splintered into a thousand fragments, each with its own version of reality, each claiming the loyalty of a splintered nation."
"An independent newspaper? It is a newspaper that looks nothing like a newspaper."
"When the name of Gail Wynand became a threat in the publishing world, a group of newspaper owners took him aside-at a city charity affair which all had to attend-and reproached him for what they called hid debasement of the public taste."It is not my function" said Wynand, "to help people preserve a self-respect they haven't got. You give them what they profess to like in public, I give them what they really like. Honesty is the best policy, gentlemen, though not quite in the sense you were taught to belive"."
"In journalism just one fact that is false prejudices the entire work. In contrast, in fiction one single fact that is true gives legitimacy to the entire work. That's the only difference, and it lies in the commitment of the writer. A novelist can do anything he wants so long as he makes people believe in it."
"The fault I find with our journalism is that it forces us to take an interest in some fresh triviality or other every day, whereas only three or four books in a lifetime give us anything that is of real importance."
"There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why, ninety-five percent of the information that reaches you has already been preselected and paid for."
Explore more quotes by David Brinkley
"A successful man is one who can lay a firm foundation with the bricks others have thrown at him."
"Numerous politicians have seized absolute power and muzzled the press. Never in history has the press seized absolute power and muzzled the politicians."
"Being an anchor is not just a matter of sitting in front of a camera and looking pretty."
"This is the first convention of the space age - where a candidate can promise the moon and mean it."
"The one function that TV news performs very well is that when there is no news we give it to you with the same emphasis as if it were."
"People have the illusion that all over the world, all the time, all kinds of fantastic things are happening. When in fact, over most of the world, most of the time, nothing is happening."
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