"Advertising moves people toward goods; merchandising moves goods toward people."

People, Advertising

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"Advertising moves people toward goods; merchandising moves goods toward people."

Exlpore more People quotes

"It is not true that people are naturally equal for no two people can be together for even a half an hour without one acquiring an evident superiority over the other."

Samuel Johnson, English Author

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"Do you genuinely love people? Or at least make an effort to like them? Your first impressions will be made easier and more successful when you start with your heart."

Susan C. Young, American Author

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Lord Chesterfield, British Statesman

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"No good opera plot can be sensible, for people do not sing when they are feeling sensible."

W. H. Auden, English Poet

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"With most people disbelief in a thing is founded on a blind belief in some other thing."

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"Prune - prune businesses, products, activities, people. Do it annually."

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"Some people bear three kinds of trouble - the ones they've had, the ones they have, and the ones they expect to have."

H. G. Wells, English Author

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Explore more quotes by Morris Hite

"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."

Reading

"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."

Purpose

"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."

Talent

"The ultimate test of a finished account executive is his ability to write a sound marketing plan."

Ability

"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."

Memory

"If you have a good selling idea, your secretary can write your ad for you."

Creativity

"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."

Advertising

"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."

Time

"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."

Creativity

"Advertising moves people toward goods; merchandising moves goods toward people."

People