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"Advertising moves people toward goods; merchandising moves goods toward people."
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"Among those people lucky enough, if you will, to have actually been brought to trial as a political prisoner, several historians have said there has not been one acquittal since the Bolshevik Revolution."
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Personal Development
"It is often said that the magnitude of a people is measured by their ability to know how to win."
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Personal Development
"Like it or not, the people of Arkansas sent me to Washington to represent them in this great body."
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Personal Development
"It's got to do with putting yourself in other people's shoes and seeing how far you can come to truly understand them. I like the empathy that comes from acting."
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Personal Development
"We ought to know that all people are not the same and so we must not expect the same attitude from all people. Different people behave differently and that is what makes different people different."
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Personal Development
"If you have carefully examined hundred people you met in your life journey, it means that you have read hundred different books! Every person you know is a book; world is full of walking books; some are boring, some are marvellous, some are weak, some are powerful, but they are all useful because they all carry different experiences of different paths!"
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Personal Development
"We cannot teach people anything; we can only help them discover it within themselves."
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Personal Development
"Texas has arguably the most extreme separation between the well off and everyday people in the United States."
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Personal Development
"People often become actresses because of something they dislike about themselves: They pretend they are someone else."
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Personal Development
"We get a ton of email; everybody does now. It gives us a kind of a pulse that you can feel.We hear people saying, thank you for being fair, for being balanced."
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Personal Development
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"Advertising moves people toward goods; merchandising moves goods toward people."
People
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
Purpose
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
Memory
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
Creativity
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
Reading
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
Time
"If you have a good selling idea, your secretary can write your ad for you."
Creativity
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
Talent
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
Advertising
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
Ability
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