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"Advertising moves people toward goods; merchandising moves goods toward people."
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"Now how many people in their heart of hearts in that community want to see the demise of this country? How many would cheer, not out loud maybe, but in their heart when things like 9/11 occur and I'll tell you; it's a majority among them."
"Well, of course, people are only human... But it really does not seem much for them to be."
"Well, first, the situation in Afghanistan is much better than it was. But there is no comparison between Afghanistan and Iraq. Iraq has a bureaucracy, Iraq has wealth. Iraq has an educated class of people who are positioned to come in and take over."
"The end was surely near. The Nazis killed you only when you were naked, because they knew, psychologically, that naked people never resist."
Explore more quotes by Morris Hite
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
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