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"Advertising is totally unnecessary. Unless you hope to make money."
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"I'm always worried about my money for some reason."
"Other than that one year, Salon has been very cautious about the way it spends money. For instance, since last year, we've had virtually no marketing budget. It's just word of mouth. And our circulation continues to grow that way by breaking news stories."
"The second most dangerous thing about money is that it leaves most of the people who have a lot of it with the unshakable belief that they are intelligent and well informed. The most dangerous thing about it is that it leaves most of the people who do not have a lot of money with the very same belief."
"It is unfortunately none too well understood that, just as the State has no money of its own, so it has no power of its own."
"We need a complete ban on soft money, which is sort of an enveloping problem, and a ceiling on the amount of money that can be spent on a given race."
"You know, if you look back in the 1930s, the money went to infrastructure. The bridges, the municipal buildings, the roads, those were all built with stimulus money spent on infrastructure. This stimulus bill has fundamentally gone, started out with a $500 rebate check, remember. That went to buy flat-screen TVs made in China."
Explore more quotes by Jef I. Richards
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."
"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."
"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."
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