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"Advertising is totally unnecessary. Unless you hope to make money."
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"If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them."

"It is only if the primary or only reason you do what you do is to make money that you will envy every random person who made or makes a lot of money (or money that exceeds what you made or make)."

"Riches have never fascinated me, unless combined with the greatest charm or distinction."

"There are few ways in which a man can be more innocently employed than in getting money."

"Because people have no thoughts to deal in, they deal cards, and try and win one another's money. Idiots!"
Explore more quotes by Jef I. Richards

"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."

"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."

"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"

"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"

"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."

"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
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