top of page
"Advertising is totally unnecessary. Unless you hope to make money."
Standard
Customized
Explore more quotes by Jef I. Richards

"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."

"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."

"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."

"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."

"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."

"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."

"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
Exlpore more Money quotes

"No money is better spent than what is laid out for domestic satisfaction."

"To make dollars from cents you have to have sense."

"Where large sums of money are concerned, it is advisable to trust nobody."

"Because people have no thoughts to deal in, they deal cards, and try and win one another's money. Idiots!"

"See money " currency - as the flow of energy and giving that cycles between you, others and me. Now let it flow kindly, fairly and mindfully."

"Money, money, all is money! Could you write even a penny novelette without money to put heart into you? Invention, energy, wit, style, charm--they've all got to be paid for in hard cash."

"Instead of giving money to found colleges to promote learning, why don't they pass a constitutional amendment prohibiting anybody from learning anything? If it works as good as the Prohibition one did, why, in five years we would have the smartest race of people on earth."
bottom of page