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Jef I. Richards

"Advertising is totally unnecessary. Unless you hope to make money."

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"Advertising is totally unnecessary. Unless you hope to make money."

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Donna Grant

"To make dollars from cents you have to have sense."

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Personal Development

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Donna Grant

"A drunkard would not give money to sober people. He said they would only eat it, and buy clothes and send their children to school with it."

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Personal Development

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Donna Grant

"Instead of giving money to found colleges to promote learning, why don't they pass a constitutional amendment prohibiting anybody from learning anything? If it works as good as the Prohibition one did, why, in five years we would have the smartest race of people on earth."

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Personal Development

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Donna Grant

"The price we have to pay for money is sometimes liberty."

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Personal Development

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Donna Grant

"Nothing induces me to read a novel except when I have to make money by writing about it. I detest them."

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Personal Development

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Donna Grant

"To understand someone, find out how he spends his money."

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Personal Development

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Donna Grant

"Egoism and Money [Goddess of wealth; Lakshmi] are very much at odds [have great enmity]. There should be just enough egoism to accomplish one's work. Beyond that, any expanded egoism and money have great enmity. Money (Lakshmi) stays away from it."

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Personal Development

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Donna Grant

"Money cannot buy you love. But it sure can buy you things that some people will love you for having."

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Personal Development

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Donna Grant

"When a fellow says, "It ain't the money but the principle of the thing," it's the money."

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Personal Development

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Donna Grant

"If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them."

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Jef I. Richards
"Advertising is the 'wonder' in Wonder Bread."

Advertising

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Jef I. Richards
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."

Advertising

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Jef I. Richards
"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."

Congress

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Jef I. Richards
"Advertising is totally unnecessary. Unless you hope to make money."

Money

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Jef I. Richards
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."

Trust

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Jef I. Richards
"In advertising, sex sells. But only if you're selling sex."

Sex

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Jef I. Richards
"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

Speech

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Jef I. Richards
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."

Advertising

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Jef I. Richards
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."

Advertising

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Jef I. Richards
"Advertising is speech. It's regulated because it's often effective speech."

Advertising

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