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"Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda."
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"Everyone loves the idea of "disruption" in business, but no one likes it when it happens to them."

"Corporation: An ingenious device for obtaining profit without individual responsibility."

"The investments you make into a brand, makes its name worth it."

"It's none of their business that you have to learn how to write. Let them think you were born that way."

"Make your brand memorable or risk fading out!"

"We prefer to be around others who bring out the best in us and make us feel good, don't we? Customers want to do business with people who make them feel valued, appreciated, and happy."
Explore more quotes by Anita Roddick

"The Body Shop Foundation is run by our staff and supports social activism and environmental activism. We don't tend to support big agencies."

"When you run an entrepreneurial business, you have hurry sickness - you don't look back, you advance and consolidate. But it is such fun."

"At The Body Shop we had always been measured by how many jobs we had created, and I got a major award from the Queen on that."

"Consumers have not been told effectively enough that they have huge power and that purchasing and shopping involve a moral choice."

"But the minute we went public on the stock market, which is how our wealth was created, it was no longer how many people you employed, it was how much you were worth and how much your company was worth."

"If I had learned more about business ahead of time, I would have been shaped into believing that it was only about finances and quality management."

"But if you can create an honorable livelihood, where you take your skills and use them and you earn a living from it, it gives you a sense of freedom and allows you to balance your life the way you want."

"Since the governments are in the pockets of businesses, who's going to control this most powerful institution? Business is more powerful than politics, and it's more powerful than religion. So it's going to have to be the vigilante consumer."
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