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"Basically what they're saying is, if you want to be on TV, if you want to be a credible candidate, you've got to buy ads. And if you're not buying ads, you're not a credible candidate, we don't cover you."
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"I became a journalist because I did not want to rely on newspapers for information."
"Your best protection is to have an established agent make the contact."
"Television is now the dominant factor in the lives of too many American children."
"An independent newspaper? It is a newspaper that looks nothing like a newspaper."
"What is odd is not that so many of the iconic news photos of the past, including some of the best-remembered pictures from the Second World War, appear to have been staged. It is that we are surprised to learn they were staged and always disappointed."
"Publishers are notoriously slothful about numbers, unless they're attached to dollar signs - unlike journalists, quarterbacks, and felony criminal defendants who tend to be keenly aware of numbers at all times."
"Any dictator would admire the uniformity and obedience of the U.S. media."
"I mean, all the ratings wars are silly. But, I mean, someone has to be concerned about the ratings because it means, you know, it translates into revenue."
Explore more quotes by Robert McChesney
"So that what you tend to see is someone like a Rush Limbaugh, he's the classic case because he's the most successful, he didn't sort of like come out of his mother's womb with the highest ratings in the country."
"So the system we have in radio and television today is the direct result of government policies that have been made in our name, in the name of the people, on our behalf, but without our informed consent."
"Also, the commercial media in a superior position, really, to any other corporate lobby, because where would people hear about commercial media or corporate media criticism, where would they hear criticism of them other than in the commercial media?"
"The cost of congressional and presidential campaigns has been leaping every two or four years. I think this year it will be 60 percent more than 1996; well over twice as much as in 1992 in the presidential and congressional races."
"The whole process of getting licenses to broadcast, which took place decades ago, was done behind closed doors by powerful lobbies, and wealthy commercial interests got all the licenses with no public input, no congressional input for that matter."
"Because Hightower's problem, among other things, is that advertisers would be a lot less interested in his show than in Limbaugh's, even if they have similar ratings, because of what Hightower is saying."
"The relationship between the media owner, their relationship isn't strictly with people and audiences. It's also with advertisers, and that's the most relationship in radio; in fact it pays the bills."
"When the government allocates monopoly rights to frequency, and there are only a handful in each community, it's picking the winners in the competition."
"Our existing media system today is the direct result of government laws and subsidies that created it."
"But having said that, what's happening with campaign finance reform and our political culture is devastating."
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