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"Everyone by now presumably knows about the danger of premature optimization. I think we should be just as worried about premature design - designing too early what a program should do."
Standard
Customized
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"We must carefully consider card security solutions, such as adding photographs or machine-readable electronic strips, so to prevent further breaches of individual privacy that could result from changes to the design of Social Security Cards."
Author Name
Personal Development
"Once the product's task is known, design the interface first; then implement to the interface design."
Author Name
Personal Development
"I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks."
Author Name
Personal Development
"Unfortunately, the client that exists today is still pretty much the prototype design."
Author Name
Personal Development
"I just bought a Mac to help me design the next Cray."
Author Name
Personal Development
"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."
Author Name
Personal Development
"I tried a dozen different modifications that were rejected. But they all served as a path to the final design."
Author Name
Personal Development
"Design is people."
Author Name
Personal Development
"If we don't have accurate information, if we are not able to tell difficult truth one to another, we will never be able to effectively design a policy for Iraq."
Author Name
Personal Development
"Accessible design is good design."
Author Name
Personal Development
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"For the most ambitious young people, the corporate ladder is obsolete."
People
"Everyone by now presumably knows about the danger of premature optimization. I think we should be just as worried about premature design - designing too early what a program should do."
Design
"Small-business customers are very conservative and very cheap. We don't have to explain ourselves for the most part."
Conservative
"Dressing up is inevitably a substitute for good ideas. It is no coincidence that technically inept business types are known as 'suits'."
Business
"A programming language is for thinking about programs, not for expressing programs you've already thought of. It should be a pencil, not a pen."
Thought
"We don't have to go that far to sell our beer because our immediate accounts sell so much. Places that sold 10 cases before, now they're selling 30."
Selling
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