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"And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth."
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"Asking the appropriate questions means understanding exactly what your customer is trying to achieve."

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"Government "help" to business is just as disastrous as government persecution... the only way a government can be of service to national prosperity is by keeping its hands off."

"Concerning Personal Branding and Social Media, Understand that attention came be gained or gamed but trust must be earned."

"Business should never be merely transactional -it should be transformational."

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Explore more quotes by Steve Case

"One of the biggest challenges we had in the first decade was not that many people had personal computers. There weren't that many people to sell to, and it was hard to identify them."

"So my degree was in political science, which I think was - the closest I could come to marketing is politics."

"I was not an outstanding student. I did a reasonable amount of work. I got generally good - pretty good grades, but I was not that passionate about getting straight A's."

"You have to get along with people, but you also have to recognize that the strength of a team is different people with different perspectives and different personalities."

"But the idea that some day people would want to be able to interact and get stock quotes and talk with other people or all these different things, I just believed that was going to happen."

"I think the support of the other team at AOL and everybody's really shared passion and belief about this and - saying that some day everybody was going to be on line."

"Nowadays people seem to switch schools, either because they have to, and certain schools only serve certain grades, or because they move to a different place or have some particular interest, but I was in the same school for 13 years."

"There are no road signs to help navigate. And, in fact, no one has yet determined which side of the road we're supposed to be on."

"Because I do think - not just in building AOL - but just the world in which we live is a very confusing, rapidly changing world where technology has accelerated."

"I do think actually in this case the government does get credit for funding some of the basic research."
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