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Steve Case

"And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth."

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"And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth."

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"Customers do not want a lecture from you and they certainly don't want some juvenile in a bad suit forcing his wares upon them."

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"If you don't earn their trust at the beginning, they sure as hell won't trust you with their money at the end."

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"For all salespeople - Driving around and talking to people for a living, with no recognisable return for the time or money spent by your employer - is a job description that belongs in the past."

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"It's not how I view being a salesman. It's how I live being a salesman."

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"Why do customers (and that includes you and me) find it so difficult to recall more than a couple of occasions when they felt that they were treated exceptionally by the salespeople who dealt with them?"

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"In the past, I have bargained myself away, believing that price was more important than cost, quality, reliability, or reputation. In the past, I was clearly wrong."

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"I think musicians and artists are the most philanthropic people I know. Their charity record of the music business would hold up to the work of anybody."

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Explore more quotes by Steve Case

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Steve Case
"My father and his brothers were all lawyers, so I think that the expectation was probably for me to grow up to be an attorney, but it never really fascinated me that much. I was more interested in building things."
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Steve Case
"If you're doing something new you've got to have a vision. You've got to have a perspective. You've got to have some north star you're aiming for, and you just believe somehow you'll get there, which kind of gets to the passion point."
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Steve Case
"I think the support of the other team at AOL and everybody's really shared passion and belief about this and - saying that some day everybody was going to be on line."
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Steve Case
"It's stunning to me what kind of an impact even one person can have if they have the right passion, perspective and are able to align the interest of a great team."
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Steve Case
"I enjoyed high school and college, and I think I learned a lot, but that was not really my focus. My focus was on trying to figure out what businesses to start."
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Steve Case
"Because I do think - not just in building AOL - but just the world in which we live is a very confusing, rapidly changing world where technology has accelerated."
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Steve Case
"From a relatively early age I got interested in business."
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Steve Case
"I was not an outstanding student. I did a reasonable amount of work. I got generally good - pretty good grades, but I was not that passionate about getting straight A's."
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Steve Case
"I do think actually in this case the government does get credit for funding some of the basic research."
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Steve Case
"When I first got started in the late '70s, early '80s, and first was thinking about the interactive world, I believed so fervently that it was the next big thing, I thought it would happen quickly."
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