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"In advertising, sex sells. But only if you're selling sex."
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"The most unfair thing about sex is that men are almost always guaranteed an orgasm."

"When coming to sex: First served, first come."

"The male sex still constitute in many ways the most obstinate vested interest one can find."

"For flavor, instant sex will never supersede the stuff you have to peel and cook."

"Talking from morning to night about sex has helped my skiing, because I talk about movement, about looking good, about taking risks."
Explore more quotes by Jef I. Richards

"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"

"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"

"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."

"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."

"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"

"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."

"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
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