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"You will never change a prospective customer's mind, my boy. There is a chance that he might make a new decision if enough reliable evidence comes his way, but to do that he has to want to listen - to hear it - and that requires trust and respect."
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"You truly help people with the things that you sell. Once you are aware of that vital piece of information every demonstration, every presentation, every transaction will be delivered with a light shining from your heart. From your heart will shine a beacon that tells all prospects you can truly help and that that is your sole purpose for being there."

"Earning the Right is a commitment to be the sales professional that your customer really needs."

"Since we know people like to do business with people who are most like themselves, consider this: Excellent sales people understand that "matching and mirroring" another person's body language is a powerful technique and subliminal way to develop trust, build rapport, and make their clients more comfortable and engaging. Subtly mirroring the postures, gestures, and body language of your client inspires a kinship of commonality."

"You're good salesman, if you make people buyproduct they don't need."

"The record companies are interested in the kind of sales they can get from the rock groups."
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"Let your customers and prospects recommend you to each other and let you competition wish they were you. That is our mission."

"Most people haven't set themselves any course with regards to their life. They have no idea whether or not they are being blown in any useful direction whatsoever. They are just at the whim of wherever the winds of life take them."

"Plans are easy to make, dreams are easy to dream. But putting your back into it? A little bit of hard graft and discipline? That is just too scary and far too much effort for the masses."

"Customers do not want a lecture from you and they certainly don't want some juvenile in a bad suit forcing his wares upon them."

"If you don't earn their trust at the beginning, they sure as hell won't trust you with their money at the end."

"Like the evangelist, I will shine with the light I have been shown, recognise that I have the ultimate solution for all my prospects, nurture that feeling deep within, and repeat the words to myself every day, until there is no doubt in my mind that keeping such good news hidden would be the very worst type of sin."

"22% of current business-to-business salespeople will be replaced by search engines within the next five years."

"For all salespeople - Driving around and talking to people for a living, with no recognisable return for the time or money spent by your employer - is a job description that belongs in the past."

"Quite so. Quite right. And yet human beings, who dream ofbecoming more successful often fool themselves into believing thatit can happen without changing a single thing about themselves.They believe that success is some mysterious external factor thatwill just sort itself out while they sleep."
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