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Jef I. Richards

"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."

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"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."

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Donna Grant

"We cannot measure time. We can only measure changes of life and the universe."

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Personal Development

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Donna Grant

"I wouldn't ask too much of her,' I ventured. 'You can't change the past.''Can't change the past?' he cried incredulously. 'Why of course you can!"

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Personal Development

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Donna Grant

"Life is a bubble in the ocean of time. At the same time, it can hold all the water of the ocean in her heart."

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Personal Development

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Donna Grant

"Wouldn't it be amazing if you could travel into the future, see where you messed up, and then go back in time to rearrange things in order to make your future better? You can. If you can foresee regret, you can mind-travel to the future. If you can train yourself to mind-travel effectively, you can intentionally affect your future by doing something about it today."

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Personal Development

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Donna Grant

"A broad margin of leisure is as beautiful in a man's life as in a book. Haste makes waste, no less in life than in housekeeping. Keep the time, observe the hours of the universe, not of the cars."

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Personal Development

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Donna Grant

"God had infinite time to give us.... He cut it up into a near succession of new mornings and with each therefore a new idea new inventions and new applications."

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Personal Development

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Donna Grant

"Time is the greatest and longest-established spinner of all. ... His factory is a secret place his work noiseless and his hands are mutes."

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Personal Development

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Donna Grant

"Eternity is a mere moment, just long enough for a joke."

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Personal Development

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Donna Grant

"The value of time is immeasurable."

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Personal Development

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Donna Grant

"Sometimes I feel like if you just watch things, just sit still and let the world exist in front of you - sometimes I swear that just for a second time freezes and the world pauses in its tilt. Just for a second. And if you somehow found a way to live in that second, then you would live forever."

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Personal Development

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Jef I. Richards
"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"

Lie

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Jef I. Richards
"Creativity is an advertising agency's most valuable asset, because it is the rarest."

Creativity

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Jef I. Richards
"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."

Death

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Jef I. Richards
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"

Advertising

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Jef I. Richards
"Advertising is the 'wonder' in Wonder Bread."

Advertising

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Jef I. Richards
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."

Advertising

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Jef I. Richards
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."

Advertising

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Jef I. Richards
"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."

Congress

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Jef I. Richards
"Advertising is totally unnecessary. Unless you hope to make money."

Money

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Jef I. Richards
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."

Trust

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