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"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."
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Explore more quotes by Jef I. Richards
"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."
"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"
"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."
Exlpore more Time quotes
"We cannot measure time. We can only measure changes of life and the universe."
"I wouldn't ask too much of her,' I ventured. 'You can't change the past.''Can't change the past?' he cried incredulously. 'Why of course you can!"
"Wouldn't it be amazing if you could travel into the future, see where you messed up, and then go back in time to rearrange things in order to make your future better? You can. If you can foresee regret, you can mind-travel to the future. If you can train yourself to mind-travel effectively, you can intentionally affect your future by doing something about it today."
"Finish each day and be done with it. You have done what you could. Some blunders and absurdities no doubt crept in, forget them as soon as you can. Tomorrow is a new day. You shall begin it serenely and with too high a spirit to be encumbered with your old nonsense."
"A broad margin of leisure is as beautiful in a man's life as in a book. Haste makes waste, no less in life than in housekeeping. Keep the time, observe the hours of the universe, not of the cars."
"Eternity is a mere moment, just long enough for a joke."
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