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"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."
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"The value of time is immeasurable."

"Worrying about what happened on Monday, or, what might happen on Wednesday, is at the expense of one's Tuesday."

"Don't equate effective living to being busy."

"Time passes..and a billion lives are affected in ways we'll never know."

"Time is standing still, but we are running away from it and complaining that time is slipping away from us."

"Time is the sole photographer of all the times, from the Big Bang till the possible Big Crunch!"
Explore more quotes by Jef I. Richards

"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."

"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"

"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."

"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"

"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."

"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
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