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"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."
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"If you want to know the value of a minute ask the person who came to the train station or airport a minute late."
"Don't equate effective living to being busy."
"We were the only two people in the entire airport who lost total track of time, for we were consumed by space-time at that present moment. Time was irrelevant to our existence, for we didn't want to exist outside the tight and glorious knots of each other's arms. Time is basically an illusion created by the mind to aid in our sense of temporal presence in the vast ocean of space. Without the neurons to create a virtual perception of the past and the future based on all our experiences, there is no actual existence of the past and the future. All that there is, is the present."
Explore more quotes by Jef I. Richards
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."
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