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Jef I. Richards

"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."

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"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."

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Explore more quotes by Jef I. Richards

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Jef I. Richards
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
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Jef I. Richards
"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"
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Jef I. Richards
"In advertising, sex sells. But only if you're selling sex."
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Jef I. Richards
"Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers."
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Jef I. Richards
"Advertising is speech. It's regulated because it's often effective speech."
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Jef I. Richards
"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."
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Jef I. Richards
"Advertising is the 'wonder' in Wonder Bread."
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Jef I. Richards
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
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Jef I. Richards
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
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Jef I. Richards
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
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