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Jef I. Richards

"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."

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"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."

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Eraldo Banovac

"We won the war, but we are losing the occupation and reconstruction of Iraq. It is past time for a new approach, one that relies on accountability, responsibility, and phasing down the scope of our military commitment."

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Eraldo Banovac

"You'd look out and there'd be little babies watching the show, and boys and girls. They loved the cowboys, and they loved Annie. There were young people seeing the show for the first time. I stayed for two years because I enjoyed it so much."

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Eraldo Banovac

"When you see a girl like me bustin' perps, there ain't no time to be pretty."

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Eraldo Banovac

"I can never tell ahead of time which book will give me trouble - some balk every step of the way, others seem to write themselves - but certainly the mechanics of writing, finding the time and the psychic space, are easier now that my children are grown."

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Eraldo Banovac

"If now isn't a good time for the truth I don't see when we'll get to it."

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Eraldo Banovac

"I want to go ahead of Father Time with a scythe of my own."

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Eraldo Banovac

"There are moments of existence when time and space are more profound, and the awareness of existence is immensely heightened."

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Eraldo Banovac

"I met Mos Def around that time but I didn't hook up with him until I was about 17 or 18."

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Eraldo Banovac

"Learn to enjoy every minute of your life. Be happy now. Don't wait for something outside of yourself to make you happy in the future. Think how really precious is the time you have to spend, whether it's at work or with your family. Every minute should be enjoyed and savored."

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Eraldo Banovac

"When I was six years old, my mother died; and then, for the first time, I learned, by the talk around me, that I was a slave."

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Jef I. Richards
"Creativity is an advertising agency's most valuable asset, because it is the rarest."

Personal Development

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Jef I. Richards
"Advertising is speech. It's regulated because it's often effective speech."

Personal Development

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Jef I. Richards
"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"

Personal Development

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Jef I. Richards
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."

Personal Development

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Jef I. Richards
"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

Personal Development

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Jef I. Richards
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."

Personal Development

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Jef I. Richards
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"

Personal Development

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Jef I. Richards
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."

Personal Development

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Jef I. Richards
"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."

Personal Development

Quote_1.png
Jef I. Richards
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."

Personal Development

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