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"The salesperson you'd ideally like to be and the salesperson you'd like to encounter as a customer should roughly be the same, shouldn't they?"
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"Living honestly is a prerequisite for a clear conscience."

"People think that a liar gains a victory over his victim. What I've learned is that a lie is an act of self-abdication, because one surrenders one's reality to the person to whom one lies, making that person one's master, condemning oneself from then on to faking the sort of reality that person's view requires to be faked. The man who lies to the world, is the world's slave from then on. There are no white lies, there is only the blackest of destruction, and a white lie is the blackest of all."

"Dimitri is dead," she said. It was a statement, not a question, but she was looking to me for confirmation. I wondered if I'd given away something, some hint that there was still more to the story. Or maybe she just needed the certainty of those words. And for a moment, I considered telling them that Dimitri was dead. It was what the Academy would tell them, what the guardians would tell them. It would be easier on them...but somehow, I couldn't stand to lie to them-even if it was a comforting lie. Dimitri would have wanted the whole truth, and his family would too. "No," I said, and for a heartbeat, hope sprang up in everyone's faces-at least until I spoke again. "Dimitri's a Strigoi."

"It is a grand mistake to think of being great without goodness and I pronounce it as certain that there was never a truly great man that was not at the same time truly virtuous."
Explore more quotes by Chris Murray

"Most people haven't set themselves any course with regards to their life. They have no idea whether or not they are being blown in any useful direction whatsoever. They are just at the whim of wherever the winds of life take them."

"Customers do not want a lecture from you and they certainly don't want some juvenile in a bad suit forcing his wares upon them."

"If you don't earn their trust at the beginning, they sure as hell won't trust you with their money at the end."

"Why do customers (and that includes you and me) find it so difficult to recall more than a couple of occasions when they felt that they were treated exceptionally by the salespeople who dealt with them?"

"In the past, I have bargained myself away, believing that price was more important than cost, quality, reliability, or reputation. In the past, I was clearly wrong."

"If I can make you feel the same way that I feel about my product or service we'll have a meaningful conversation about it and how it can help. The trouble is that most sales people don't feel anything. Nothing at all."
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