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"Perception number one, how you want people to think about you when you arrive and perception number two, how you want them to talk about you once you have left."
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"Speaking of your eyeballs, dear brother,I overheard some girls talking about you in the restroom at the tournament hotel. Apparently rumor now has it that you won't allow anyone to see your eyes-ever. In fact, according to this knowledgeable source, you even sleep and shower with your glasses on in case someone unexpectedly walks in...one of them said she'd seen your eyes for herself two years ago and could only describe them as 'ferocious and roving,' and 'burning white-hot with a primal, raw wildness."

"Repetition makes reputation and reputation makes customers."

"The invisible thing called a Good Name is made up of the breath of numbers that speak well of you."

"A reputation for a thousand years may depend upon the conduct of a single moment."

"Cole Porter had a worldwide reputation as a sophisticate and hedonist."

"The confidence felt, when dealing with genuine reputation, often outweighs the simplicity of price."

"If you were going to be successful in the world of crime, you needed a reputation for honesty."

"Like it or not, your life-what works well and what doesn't-is largely the result of the first impressions you have created along the way."

"The purest treasure mortal times afford Is spotless reputation that away Men are but gilded loam or painted clay."
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"That's what marks out the successful from the nearly-rans. Focusing on what makes people itch rather than continuously presenting an entire catalogue of scratches."

"22% of current business-to-business salespeople will be replaced by search engines within the next five years."

"Men constantly miscalculate what they can do in a day, and grossly underestimate what can be achieved in a year."

"Customers do not want a lecture from you and they certainly don't want some juvenile in a bad suit forcing his wares upon them."

"Sometime in the future, when business slumps and there appears to be no solution in sight, you will hear others moaning about and blaming the things that are completely out of their control, wasting hour after hour on elements, which cannot be changed. Meanwhile, you, my boy, you will be focusing your efforts on the only thing that matters. The response which ensures you reach your destination."

"If you sound like a contestant from The Apprentice or if the customer believes that they are being sold AT, you have already failed."

"We must design how we wish to be perceived, and then we must work even harder to continuously recreate and re-evaluate that perception."

"This is how you must be. You must become as evangelical about your promised outcome as he is about his. You must believe that you, and you alone, have the solution to your prospects problems. Even if they do not recognise those problems themselves."

"Asking the appropriate questions means understanding exactly what your customer is trying to achieve."
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