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"Perhaps more than any other, the food industry is very sensitive to consumer demand."
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"Peanut butter is a poor man's marmalade."

"In corn, I think I've found the key to the American food chain. If you look at a fast-food meal, a McDonald's meal, virtually all the carbon in it - and what we eat is mostly carbon - comes from corn."
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"It was the same industrial logic- protein is protein- that made feeding rendered cow parts back to cows seem like a sensible thing to do, until scientists figured out that this practice was spreading BSE [mad cow disease]."

"Darwin called such a process artificial, as opposed to natural, selection, but from the flower's point of view, this is a distinction without a difference: individual plants in which a trait desired by either bees or Turks occurred wound up with more offspring."

"Tree planting is always a utopian enterprise, it seems to me, a wager on a future the planter doesn't necessarily expect to witness."

"Those of us who care about food and where it comes from will miss both Obama and Michelle. Even though Obama failed to do many things he indicated he would do around food, Michelle Obama has done a lot to shine a light on the link between diet and health, which is really important."

"Originally, the atoms of carbon from which we're made were floating in the air, part of a carbon dioxide molecule. The only way to recruit these carbon atoms for the molecules necessary to support life-the carbohydrates, amino acids, proteins, and lipids-is by means of photosynthesis. Using sunlight as a catalyst the green cells of plants combine carbon atoms taken from the air with water and elements drawn from the soil to form the simple organic compounds that stand at the base of every food chain. It is more than a figure of speech to say that plants create life out of thin air."

"Smil estimates that two of every five humans on Earth today would not be alive if not for Fritz Haber's invention of the Haber-Bosch process."

"Curiously, the one bodily fluid of other people that doesn't disgust us is the one produced by the human alone: tears. Consider the sole type of used tissue you'd be willing to share."

"The first step in reforming appetite is going from processed food to real food. Then, if you can afford organic or grass-fed, fantastic. But the first step is moving from processed industrial food to the real thing."

"Yet the organic label itself-like every other such label in the supermarket-is really just an imperfect substitute for direct observation of how a food is produced, a concession to the reality that most people in an industrial society haven't the time or the inclination to follow their food back to the farm, a farm which today is apt to be, on average, fifteen hundred miles away."
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