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"Species go extinct because there are historical contraints built into a given body or a given design."
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"Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service."

"It is very important to lead the field and innovate in game design."

"Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone."

"People who run a ready-to-wear company are businessmen rather than production or design people."

"Graphic designers judge a cover by its book."
Explore more quotes by Kevin Kelly

"A brain is a society of very small, simple modules that cannot be said to be thinking, that are not smart in themselves. But when you have a network of them together, out of that arises a kind of smartness."

"When a system is in turbulence, the turbulence is not just out there in the environment, but is a part of the organization or organism that you are looking at."

"Basins of attraction, of self organization, show up as well in our complex social environment, in human organizations. Here again, while we cannot predict the result of any given input, we can say that it will likely fall within one of several areas."

"Much of outcomes research is a systematic attempt to exploit what is known and make it better."

"The most certain thing you can say about the environment tomorrow is that it probably is going to be just like today, for the most part."

"But in a turbulent environment the change is so widespread that it just routes around any kind of central authority. So it is best to manage the bottom-up change rather than try to institute it from the top down."

"The way that organizations and organisms anticipate the future is by taking signals from the past, most the time."

"Complexity that works is built up out of modules that work perfectly, layered one over the other."

"The great advance of personal computers was not the computing power per se but the fact that it brought it right to your face, that you had control over it, that were confronted with it and could steer it."
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