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"The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home."
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"I was studying American politicians who were searching - allegedly - for American communists because it would put them on the front pages of the papers in their home towns."

"We improved the environment in which our children live, learn and play by decreasing crime and clamping down on abuse and violence in the home and on the streets."

"Having been let out of the barn once, I know I wouldn't be happy if I were home all the time."

"Home is anywhere that you know all your friends and all your enemies."
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"Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities."

"The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home."

"If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."

"What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming."
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"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."

"Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online."
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