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"With the casino and the beds, our passengers will have at least two ways to get lucky on one of our flights."
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"Forget about 'Going Viral' and 'Go Give Value'."
Author Name
Personal Development
"How people perceive your brand will determine how they will receive your brand."
Author Name
Personal Development
"Content is not king " relevant, timely and authentic content is king."
Author Name
Personal Development
"Man is a social being; it's not surprising we love social proofs, it sells brands fast."
Author Name
Personal Development
"What they're not doing is marketing the Dead Kennedys in the spirit of what the band stood for."
Author Name
Personal Development
"Retail selling benefits from aggressive publicity."
Author Name
Personal Development
"In many instances, the words "sell and "influence are completely interchangeable."
Author Name
Personal Development
"Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project."
Author Name
Personal Development
"Before you can decide on your brand fonts, colors or imagery, let alone your messaging, you need to know who you're trying to attract first."
Author Name
Personal Development
"His name, even, is part of the marketing scheme, I mean, Thelonious Sphere Monk - how can you think of a better name to fit his style of playing?"
Author Name
Personal Development
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"I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer."
Business
"Business opportunities are like buses, there's always another one coming."
Business
"I believe in benevolent dictatorship provided I am the dictator."
Leadership
"With the casino and the beds, our passengers will have at least two ways to get lucky on one of our flights."
Marketing
"We, we - as I say, we go in and shake up other industries and I think, you know, we do it differently and I think that industries are not quite the same as a result of Virgin attacking the market."
Innovation
"The jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went."
Force
"The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records."
Music
"I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are."
Family
"The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world."
Life
"Well, the odds must be against anybody being able to fly around the world in a balloon on the first attempt. All of us who are attempting to go around the world in balloons are effectively flying in experimental craft because these craft cannot be tested."
Adventure
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