"So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean."

Business, America, Corporate, Facts

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"So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean."

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Explore more quotes by Frank Luntz

"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."

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"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."

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"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."

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"The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion."

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"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."

Selective

"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."

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"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."

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"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."

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