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Jef I. Richards

"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

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"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

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Vera Miles

"A sophistical rhetorician inebriated with the exuberance of his own verbosity."

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Personal Development

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Vera Miles

"An evening like this would be empty without some reference to [politics] so let's just think of this as empty."

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Personal Development

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Vera Miles

"To actively improve the worldand change your life as well,speak all the good you know,and all the bad refuse to tell."

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Personal Development

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Vera Miles

"So much can be done, even when little is said. So little can be done, even when much is spoken."

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Personal Development

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Vera Miles

"People make you retract spoken words but they do not understand [know] that speech is a record, so how can anyone retract it?"

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Personal Development

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Vera Miles

"One of the most difficult speeches to prepare is an address to a graduation class, which is why I don't often do them."

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Personal Development

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Vera Miles

"A knavish speech sleeps in a fool's ear."

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Personal Development

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Vera Miles

"People think that whatever comes out of the mouth of a wise man is the choicest gem, sometime it's utter stupidity and rubbish."

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Personal Development

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Vera Miles

"I point out truths when I see them, Brightlord Sadeas. Each man has his place. Mine is to make insults. Yours is to be in-sluts."

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Personal Development

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Vera Miles

"Most people do not really want others to have freedom of speech, they just want others to be given the freedom to say want they want to hear."

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Jef I. Richards
"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."

Time

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Jef I. Richards
"Advertising is speech. It's regulated because it's often effective speech."

Advertising

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Jef I. Richards
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"

Strategy

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Jef I. Richards
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."

Trust

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Jef I. Richards
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."

Advertising

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Jef I. Richards
"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"

Lie

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Jef I. Richards
"Advertising is totally unnecessary. Unless you hope to make money."

Money

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Jef I. Richards
"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

Speech

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Jef I. Richards
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"

Advertising

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Jef I. Richards
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."

Internet

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