"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

Speech,

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"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."

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Explore more quotes by Jef I. Richards

"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"

Advertising

"Advertising is totally unnecessary. Unless you hope to make money."

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"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."

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"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."

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"Advertising is the 'wonder' in Wonder Bread."

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"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."

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"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."

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"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."

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