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"The other thing is we have an incredible villain. And we worked very hard to have villains that are connected to the hero. They have an effect, an emotional effect. They never become out-of-this-world, crazy villains."
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"As you can appreciate over my lifetime I've developed a large vocabulary of sounds each requiring certain physical techniques often combined with a specific effect box."

"Motherhood has a very humanizing effect. Everything gets reduced to essentials."

"The Vietnamese have a secret weapon. It's their willingness to die beyond our willingness to kill. In effect, they've been saying, You can kill us, but you'll have to kill a lot of us; you may have to kill all of us. And, thank heaven, we are not yet ready to do that."

"It would be great to take one city street and turn it into a pedestrian corridor and see what kind of effect it has on the businesses in that area - It's the future I think."

"Nowadays, however, we recognize that simultaneously with the typical case of a chemical reaction a typical case of catalytic effect had been studied which constitutes a limiting case."
Explore more quotes by Avi Arad

"Obviously, CGI in the last ten years has gone through such leaps and bounds that today, people are looking for these kinds of movies to wow audiences with technology."

"On the first movie we got good reviews, but we were still dealing with genre stuff. It's going away. Judge the movie - is it a good one or a bad one? We know we made a great movie and it's being judged for just being a good film."

"But the community knew Blade, and everybody but us was shocked at the box office, and subsequently the DVD. That was the beginning of the DVD revolution, and Blade was just like wildfire."

"No one bothered reading the books and understanding - and again, I'm not being high-falutin' about it - but I think our books are great literature with great metaphors of real life dealing with fears and hopes."

"Once we got over the origin story, we could really delve deeper into their lives and characters and angst. So this movie actually has more heart, more humor."

"For me, the toughest thing for kids to deal with is when the parents are fighting. It's not violence on them - it's the feeling of violence in the family."

"Listen, my day job is also Chief Creative Officer for Marvel, and it's a very painful job because we publish a lot of books, and there are things I see where I can punch people out. Therefore, we have some new people now, and the kids are going to read our books."

"We love Cyclops and as you know, we love James. It's a great team and we'll continue the team, obviously."
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