"We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers."

Effort, Focus, Key, Marketing

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"We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers."

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Explore more quotes by Trip Hawkins

"From day one our next generation system will run all our exsisting software - so that gives us a head start."

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"So the guy that we're really targeting our system at this year is one of the guys who brought a 16bit system three or four years ago and has pretty much had it with that, and he's ready to buy something new."

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"Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands."

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"Online console gaming will continue to grow at a healthy pace."

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"We also had good software in the key categories and more focus on the gameplaying capability, so more of the marketing effort was targeted at game customers."

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"But we also think that we've got more quite alot more support than any new format has ever had."

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"There's a basic principle about consumer electronics: it gets more powerful all the time and it gets cheaper all the time. that's true of all types of consumer electronics."

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"None of our competitors have ever made two systems that run the same software."

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