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"When I decided to get married at 40, I couldn't find a dress with the modernity or sophistication I wanted. That's when I saw the opportunity for a wedding gown business."
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"The product of mental labor - science - always stands far below its value, because the labor-time necessary to reproduce it has no relation at all to the labor-time required for its original production."

"Business, to be successful, must be based on science, for demand and supply are matters of mathematics, not guesswork."

"Audience engagement is critical to the survival of your brand, if you don't engage them you endanger your brand. It's social interaction."

"A true businessperson should also be a true humanist who understands that he stands to gain the most in a world that is stable for those he deals with, even if they do not fare as well as he does."
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"It's for all the women who embrace my aesthetic, but can't afford a Vera Wang dress. If women can get anything out of it - a little bit of me or a lot of me, that's what's important."


"I've been designing since I was 8. I started sketching dresses I could wear when skating. I was always involved in all aspects of skating, not just the technique, the choreography, the music, but the visual aspects, too - what I should wear."


"I see myself as a true modernist. Even when I do a traditional gown, I give it a modern twist. I go to the past for research. I need to know what came before so I can break the rules."


"I adore the challenge of creating truly modern clothes, where a woman's personality and sense of self are revealed. I want people to see the dress, but focus on the woman."


"Don't be afraid to take time to learn. It's good to work for other people. I worked for others for 20 years. They paid me to learn."


"When I design a wedding dress with a bustle, it has to be one the bride can dance in. I love the idea that something is practical and still looks great."


"All those years of skating and dancing have carried over. I can't design anything without thinking of how a woman's body will look and move when she's wearing it."


"To me, eyewear goes way beyond being a prescription. It's like makeup. It's the most incredible accessory. The shape of a frame or the color of lenses can change your whole appearance."
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