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"People don't really trust advertisement they trust people. A large percentage of people make purchase decisions based on their friends review than just from advertisers. Brands that rely sole on adverts to sell, will eventually fade out. You need to get people to talk about your brand in a more positive manner without twisting their arms. If you fake it your will fade. So, focus on relationship marketing, because customers are the best brand ambassadors."
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"Let your customers and prospects recommend you to each other and let you competition wish they were you. That is our mission."

"Why do customers (and that includes you and me) find it so difficult to recall more than a couple of occasions when they felt that they were treated exceptionally by the salespeople who dealt with them?"

"Nobody wants to buy a $60,000 electric Civic. But people will pay $90,000 for an electric sports car."

"It's OK to have your eggs in one basket as long as you control what happens to that basket."

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Explore more quotes by Bernard Kelvin Clive

"Trust is that tiny thread that holds your brand together; when trust is torn or tampered with, you will have a broken brand; your business will fall."

"A large percentage of people make purchase decisions based on their friends' review than just from advertisers."

"Mentorship is simply learning from the mistakes and mastery of a successful person in his/her field."
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