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"Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product."
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"The profession of book writing makes horse racing seem like a solid, stable business."
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Personal Development
"In the business always talk to decision makers only, it will save your time and will get you the deal."
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Personal Development
"Business is the salt of life."
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Personal Development
"Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too."
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Personal Development
"To me everything in business boils down to this: do you genuinely care about your customers - or just their cash?"
Author Name
Personal Development
"The nonessential employees, the type of workers whom remain at home when it snows, are the quickest to complain about how the talented persons of an organization behave."
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Personal Development
"The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die."
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Personal Development
"One of the biggest secrets of success is delegation. Exactly the method Sir Richard Branson uses! If it helped him become a billionaire businessman then it is worth utilizing in your own life/business, etc."
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Personal Development
"A fair price for oil is whatever you can get plus ten to twenty per cent."
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Personal Development
"The most successful businesses have leaders that see the correlation between customer service and sales. not as separate departments, but as complimentary components for growth."
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Personal Development
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"If anyone thinks they'd rather be in a different part of history, they're probably not a very good student of history. Life sucked in the old days. People knew very little, and you were likely to die at a young age of some horrible disease. You'd probably have no teeth by now. It would be particularly awful if you were a woman."
History
"SpaceX has the potential of saving the U.S. government $1 billion a year. We are opposed to creating an entrenched monopoly with no realistic means for anyone to compete."
Business
"Mars is the only place in the solar system where it's possible for life to become multi-planetarian."
Space
"We need to do things that are important and useful, as opposed to things that are easy and meaningless."
Philosophy
"I don't believe in failure. It is just the opportunity to start again with better information."
Resilience
"I think it's important to reason from first principles rather than by analogy. The normal way we conduct our lives is we reason by analogy. [With analogy] we are doing this because it's like something else that was done, or it is like what other people are doing. [With first principles] you boil things down to the most fundamental truths and then reason up from there."
Innovation
"The greatest risk is not taking any risk. In a world that's changing really quickly, the only strategy that is guaranteed to fail is not taking risks."
Motivation
"The U.S. automotive industry has been selling cars the same way for over 100 years, and there are many laws in place to govern exactly how that is to be accomplished."
Business
"In terms of the Internet, it's like humanity acquiring a collective nervous system. Whereas previously we were more like a [?], like a collection of cells that communicated by diffusion. With the advent of the Internet, it was suddenly like we got a nervous system. It's a hugely impactful thing."
Technology
"The key to making things happen is focus."
Motivation
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