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"Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product."
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"Asking the appropriate questions means understanding exactly what your customer is trying to achieve."
"Tell your good news as an evangelist would. Do so with a passion driven by a need to help and solve problems that some people didn't even know they had."
"Recession is when a neighbor loses his job. Depression is when you lose yours."
"Government "help" to business is just as disastrous as government persecution... the only way a government can be of service to national prosperity is by keeping its hands off."
"Selling an electric sports car creates an opportunity to fundamentally change the way America drives."
"Tesla is becoming a real car company."
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Explore more quotes by Elon Musk
"The greatest risk is not taking any risk. In a world that's changing really quickly, the only strategy that is guaranteed to fail is not taking risks."
"In terms of the Internet, it's like humanity acquiring a collective nervous system. Whereas previously we were more like a [?], like a collection of cells that communicated by diffusion. With the advent of the Internet, it was suddenly like we got a nervous system. It's a hugely impactful thing."
"I think that's the single best piece of advice: constantly think about how you could be doing things better and questioning yourself."
"America is the spirit of human exploration distilled."
"I've actually made a prediction that within 30 years a majority of new cars made in the United States will be electric. And I don't mean hybrid, I mean fully electric."
"Self-driving cars are the natural extension of active safety and obviously something we should do."
"When Henry Ford made cheap, reliable cars people said, 'Nah, what's wrong with a horse?' That was a huge bet he made, and it worked."
"Selling an electric sports car creates an opportunity to fundamentally change the way America drives."
"I think we are at the dawn of a new era in commercial space exploration."
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