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"Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product."
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"Innovation is the change, Change Management needs to be an integral part of innovation management."
"The profession of book writing makes horse racing seem like a solid, stable business."
"To me everything in business boils down to this: do you genuinely care about your customers - or just their cash?"
"The nonessential employees, the type of workers whom remain at home when it snows, are the quickest to complain about how the talented persons of an organization behave."
"The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die."
"One of the biggest secrets of success is delegation. Exactly the method Sir Richard Branson uses! If it helped him become a billionaire businessman then it is worth utilizing in your own life/business, etc."
Explore more quotes by Elon Musk
"If something's important enough, you should try. Even if you - the probable outcome is failure."
"I don't think it's a good idea to plan to sell a company."
"Government isn't that good at rapid advancement of technology. It tends to be better at funding basic research. To have things take off, you've got to have commercial companies do it."
"In order to have your voice be heard in Washington, you have to make some little contribution."
"It is definitely true that the fundamental enabling technology for electric cars is lithium-ion as a cell chemistry technology. In the absence of that, I don't think it's possible to make an electric car that is competitive with a gasoline car."
"It's not as though we can keep burning coal in our power plants. Coal is a finite resource, too. We must find alternatives, and it's a better idea to find alternatives sooner then wait until we run out of coal, and in the meantime, put God knows how many trillions of tons of CO2 that used to be buried underground into the atmosphere."
"If anyone thinks they'd rather be in a different part of history, they're probably not a very good student of history. Life sucked in the old days. People knew very little, and you were likely to die at a young age of some horrible disease. You'd probably have no teeth by now. It would be particularly awful if you were a woman."
"SpaceX has the potential of saving the U.S. government $1 billion a year. We are opposed to creating an entrenched monopoly with no realistic means for anyone to compete."
"Mars is the only place in the solar system where it's possible for life to become multi-planetarian."
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