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Donald Norman

"Readers always seem to think that the author has some control over the design of their books."

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"Readers always seem to think that the author has some control over the design of their books."

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Asa Don Brown

"Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can't invent a design. You recognize it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes."

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Asa Don Brown

"Though men are apt to flatter and exalt themselves with their great achievements, yet these are, in truth, very often owing not so much to design as chance."

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Asa Don Brown

"Many things difficult to design prove easy to performance."

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Asa Don Brown

"I have yet to learn that I am not designed to carry the burden of men. Rather, I am designed to carry the love of God so that I might soothe the burden of men."

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Asa Don Brown

"Often we don't see the majesty of God's design because we're caught up in the mediocrity of our own designs."

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Asa Don Brown

"God did not simply decide to create heaven and earth. He had a vision."

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Asa Don Brown

"Graphic designers judge a cover by its book."

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Asa Don Brown

"Your body is a complete marvel. The more you study its anatomy and how each part works in harmony, the more you will be convinced that you didn't just evolve. You were designed from the beginning by the hand of a Master."

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Asa Don Brown

"Work is designed to be in your own field of calling."

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Asa Don Brown

"Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition."

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Donald Norman
"I prefer design by experts - by people who know what they are doing."
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Donald Norman
"I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function."
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Donald Norman
"Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that."
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Donald Norman
"We expert teachers know that motivation and emotional impact are what matter."
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Donald Norman
"Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone."
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Donald Norman
"A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?"
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Donald Norman
"Beauty and brains, pleasure and usability - they should go hand in hand."
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Donald Norman
"Market segmentation s a natural result of the vast differences among people."
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Donald Norman
"Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done."
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Donald Norman
"So what does a good teacher do? Create tension - but just the right amount."
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