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"Forget about 'Going Viral' and 'Go Give Value'."
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"Apple has great marketing, among the best PR and marketing in the world."

"Marketing is too important to be left to the marketing department."

"It is no longer a matter of IF you have a personal brand--it is a question of "How is it working for you? Does it best express your intentions, your uniqueness, and your service offering? Is it helping or hindering your progress and success in business?"

"I actually do think you're seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that's a lot of why companies are starting blogs, are just giving more insight into what's going on with them."

"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."

"We're obviously going to spend a lot in marketing because we think the product sells itself."
Explore more quotes by Bernard Kelvin Clive

"A personal (Brand) is more than just a creative name, cute logo or a complimentary card; it's a promise of value, it's a distinctive voice, it' s a core message, it's passion driven by purpose, it's a positive impact that creates an impression."

"Trust is that tiny thread that holds your brand together; when trust is torn or tampered with, you will have a broken brand; your business will fall."

"The brand building process is a marathon that takes time with patience, persistence, consistence, and authenticity to deliver on your unique promise of value."
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