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"There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward."
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"If you need an alarm clock, you need a new job."

"Have convictions. Be friendly. Stick to your beliefs as they stick to theirs. Work as hard as they do."

"A good work ethic is not so much a concern for hard work but rather one for responsibility. There have been a great many men and women who have in fact used work or hustle or selfish ambition as an escape from real responsibility, an escape from purpose. In matters such as these, the hard worker is just as dysfunctional as the sloth."

"Ruth Cole was a novelist, novelists are not at their best when they go off half-cocked. She believed that she would prepare what she was going to tell the police - preferably in writing."

"Speaking about work isn't working."

"The great work must inevitably be obscure, except to the very few, to those who like the author himself are initiated into the mysteries. Communication then is secondary: it is perpetuation which is important. For this only one good reader is necessary."

"All growth depends upon activity. There is no development physically or intellectually without effort, and effort means work."
Explore more quotes by Jeff Bezos

"But there's so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That's where we are. We don't get our hair caught in it, but that's the level of primitiveness of where we are. We're in 1908."

"Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities."

"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."

"There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second."

"The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home."

"What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming."

"Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online."

"We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business."

"If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."

"We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better."
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