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"Organisms by their design are not made to adapt too far."
Standard
Customized
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"We must carefully consider card security solutions, such as adding photographs or machine-readable electronic strips, so to prevent further breaches of individual privacy that could result from changes to the design of Social Security Cards."
Author Name
Personal Development
"Once the product's task is known, design the interface first; then implement to the interface design."
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Personal Development
"I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks."
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Personal Development
"Unfortunately, the client that exists today is still pretty much the prototype design."
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Personal Development
"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."
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Personal Development
"I tried a dozen different modifications that were rejected. But they all served as a path to the final design."
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Personal Development
"Design is people."
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Personal Development
"If we don't have accurate information, if we are not able to tell difficult truth one to another, we will never be able to effectively design a policy for Iraq."
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Personal Development
"Accessible design is good design."
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Personal Development
"The scientific argument advanced for intelligent design at the Dover trial, those arguments collapsed, scientifically and intellectually."
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Personal Development
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"The system continually has to make this choice: it can either continue to exploit a known process and make it more productive, or it can explore a new process at the cost of being less efficient."
Being
"Complexity that works is built up out of modules that work perfectly, layered one over the other."
Work
"The organization and the environment are in concert."
Environment
"We tend to think of the mind of an organization residing in the CEO and the organization's top managers, perhaps with the help of outside consultants that they call in. But that is not really how an organization thinks."
Help
"It has become evident that the primary lesson of the study of evolution is that all evolution is coevolution: every organism is evolving in tandem with the organisms around it."
Science
"The current understanding was that it was impossible to predict how something would evolve because it was a very turbulent environment full of things interacting with each other."
Environment
"We are infected by our own misunderstanding of how our own minds work."
Work
"Managing bottom-up change is its own art."
Art
"A brain is a society of very small, simple modules that cannot be said to be thinking, that are not smart in themselves. But when you have a network of them together, out of that arises a kind of smartness."
Society
"This is actually a very important principle that science is learning about large systems like evolution and that futurists are learning about anticipating human society: just because a future scenario is plausible doesn't mean we can get there from here."
Science
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