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"Creativity is an advertising agency's most valuable asset, because it is the rarest."
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Exlpore more Creativity quotes
"The role of a writer is not to say what we all can say, but what we are unable to say."
"Never to rush something I was creating, but instead let it come into being as if it had a soul of it's own."
"On the whole, stories don't write themselves."
"Be an artist, in whatever little faculty possible.For the Earth, without 'Art' is just 'Eh"
"Let's pursue the visage of imagination."
"Imagination is the creative force that through necessity yields solutions to resolve the issues that face us."
"If you always move in certainty, your writing will be flat - creativity is a rugged terrain..."
"The Revolution introduced me to art, and in turn, art introduced me to the Revolution!"
"Creativity is the residue of time wasted."
"Write the ending first and then you'll know before the opening sentence that it's going to be a good book."
Explore more quotes by Jef I. Richards
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
"Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it."
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."
"The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?"
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."
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