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"Creativity is an advertising agency's most valuable asset, because it is the rarest."
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"No writer can be the 'Master of the Words' without loving them! Loving is the way for Mastering! No Love, no Master!"
"You've got to make an effort to get the details right, because even through someone picks it up and knows it's a novel, they know someone's made it up and they know it's not real, if you make a small mistake they will cease to imaginatively engage with the story."
"I realised early on that being an author is a hugely misunderstood job."
"I decided to coin the term 'cosy crime noir' for Brighton Belle. That is 'cosy crime' for today's sensibilities because there is that slightly edgy element to it."
"The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your own feelings, thinking about what profoundly affects you."
"She looked at the empty page, which remained blank, apart from the small wet dots from her tears, for hours. Her mind was a turmoil of sadness, rage, fear and all those emotions that gave her inspiration. However her heart lacked the will as the empty words enclosed her soul pulling it down towards the frenzied ravenous imps that stalked hells pantry...."
"I'm not into writing many more books or more pages. My goal is to increase the value of each sentence I write. And for that, I have to just erase my past and bring only forward what matches the new me, things I can easily rewrite and adapt to my new perspective."
"Rainer Maria Rilke greeted and wrestled with the angels of his Duino Elegies in the solitude of a castle surrounded by white cliffs tall trees and the sea. I greeted most of mine in the solitude of a house that still vibrated with the throbs of a singular life that had helped shape many lives and with the ache of attempts to render useful service to that life. The River of Winged Dreams was therefore constructed as a link between dimensions of past and future emotions and intellect and matter and spirit."
"A writer seeks to discover a lucid state of creative consciousness uncoiling from a boule of internal disequilibrium and dutifully attempts to bridge that cavernous divide between the known and the unknown and articulate raw truths."
"Creativity is like the ocean: sometimes it is an unstoppable wave bursting forth, crashing onto the shore, and overwhelmingly flowing with no hope of restraint; other times it is completely still, lingering aimlessly and endlessly, seemingly devoid of any inspiration."
Explore more quotes by Jef I. Richards
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."
"In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species."
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."
"I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything."
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