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"Creativity is an advertising agency's most valuable asset, because it is the rarest."
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Exlpore more Creativity quotes
"Imagination is the creative force that through necessity yields solutions to resolve the issues that face us."
"No matter how much enthusiasm and effort you put into writing, if you totally lack literary talent you can forget about being a novelist."
"But the detail of the poem shows power akin to genius, and reveals to us that much neglected law of literary history -- that potential genius can never become actual unless it finds or makes the Form which it requires."
"The idea that you can merchandise candidates for high office like breakfast cereal that you can gather votes like box tops is, I think, the ultimate indignity to the democratic process."
"And what, you ask, does writing teach us? First and foremost, it reminds us that we are alive and that it is a gift and a privilege, not a right."
"We are all artists, painting the world with our thoughts while coloring the universe with our deeds."
"If you ever desire to give birth to anything at all, then you cannot do without solitude."
"Try any goddam thing you like, no matter how boringly normal or outrageous. If it works, fine. If it doesn't, toss it. Toss it even if you love it."
"Like most arts, the link between the mind and the pen can chain you like an enslaved workaholic. Even on an intended vacation you suddenly have this killer urge to record whatever the vacation may teach."
Explore more quotes by Jef I. Richards
"Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?"
"If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless."
"The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma."
"While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising."
"I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers."
"There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre."
"Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'"
"There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time."
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