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"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."
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"It takes all sorts of people to make a world, as I've often heard, but I think there are some who could be spared,' Anne told her reflection in the east gable mirror that night."
"Show me a man or a woman alone and I'll show you a saint. Give me two and they'll fall in love. Give me three and they'll invent the charming thing we call 'society'. Give me four and they'll build a pyramid. Give me five and they'll make one an outcast. Give me six and they'll reinvent prejudice. Give me seven and in seven years they'll reinvent warfare. Man may have been made in the image of God, but human society was made in the image of His opposite number, and is always trying to get back home."
"Your water is in the bottles, and my water is in the bucket, but we are brothers? I am collecting garbage, and you are in the bed, but we are sisters? My fingers are broken, and your hands are so soft, but we are family? Your God is like an angel, and my God is like an evil, but we are equal? My stomach is empty, and your stomach is so big, but we are humans?"
"PLEASE and THANK YOU...two polite phrases which are slowly disappearing from our vocabulary."
"With false names, on the right nets, they could be anybody. Old men, middle-aged women, anybody, as long as they were careful about the way they wrote. All that anyone would see were the words, their ideas. Every citizen started equal, on the nets."
"We...advance toward a state of society in which not only each man but every impulse in each man claims carte blanche."
"It is ever so much easier to be good if your clothes are fashionable."
Explore more quotes by David Ogilvy
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."
Will,
"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."
"I do not regard advertising as entertainment or an art form, but as a medium of information."
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
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