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David Ogilvy

"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."

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"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."

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Donna Grant

"It takes all sorts of people to make a world, as I've often heard, but I think there are some who could be spared,' Anne told her reflection in the east gable mirror that night."

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Personal Development

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Donna Grant

"Most peoples are prisoners of other people's thoughts."

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Personal Development

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Donna Grant

"Show me a man or a woman alone and I'll show you a saint. Give me two and they'll fall in love. Give me three and they'll invent the charming thing we call 'society'. Give me four and they'll build a pyramid. Give me five and they'll make one an outcast. Give me six and they'll reinvent prejudice. Give me seven and in seven years they'll reinvent warfare. Man may have been made in the image of God, but human society was made in the image of His opposite number, and is always trying to get back home."

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Personal Development

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Donna Grant

"Your water is in the bottles, and my water is in the bucket, but we are brothers? I am collecting garbage, and you are in the bed, but we are sisters? My fingers are broken, and your hands are so soft, but we are family? Your God is like an angel, and my God is like an evil, but we are equal? My stomach is empty, and your stomach is so big, but we are humans?"

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Personal Development

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Donna Grant

"PLEASE and THANK YOU...two polite phrases which are slowly disappearing from our vocabulary."

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Personal Development

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Donna Grant

"We...advance toward a state of society in which not only each man but every impulse in each man claims carte blanche."

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Personal Development

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Donna Grant

"It is ever so much easier to be good if your clothes are fashionable."

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Personal Development

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Donna Grant

"Women who don't like the rules change the rules."

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Personal Development

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Donna Grant

"Large families are communities unto their own."

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Personal Development

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Donna Grant

"People are very busy; they are so busy that when they walk in the crowds they see no one, no one but themselves; they hear no voice, no voice but their own voice!"

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David Ogilvy
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."

Creativity

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David Ogilvy
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."

People

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David Ogilvy
"I do not regard advertising as entertainment or an art form, but as a medium of information."

Art

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David Ogilvy
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."

People

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David Ogilvy
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."

Life

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David Ogilvy
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."

Advertising

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David Ogilvy
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."

Advertising

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David Ogilvy
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."

Experience

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David Ogilvy
"The advertisers who believe in the selling power of jingles have never had to sell anything."

Power

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David Ogilvy
"The best ideas come as jokes. Make your thinking as funny as possible."

Fun

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