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"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."
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"Though the earth contains greater energy and mass than any single being, linked together, "people make the world go-round"."
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"If a media is not criticizing the government, then that media is not a media but just a clown of the government!"
"William Cowper said that God made the country, and man made the town. If it was the opposite, there would be no country; because town can be created from the country but the country cannot be created from the town!"
"Bureaucracy is a huge beast; deeply rooted, it exists even among artists; it's an almost losing battle against it."
"Why, because an author has more rights than ordinary people, as everybody knows. People will stand much more from him."
"Saying someone is religious is heard in most of America as a compliment, a reassuring affirmation that someone will be moral, ethical, and after a few glasses of wine, a freak in the bedroom."
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Explore more quotes by David Ogilvy
"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."
"Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped."
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."
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