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"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."
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"Though the earth contains greater energy and mass than any single being, linked together, "people make the world go-round"."
"Why, because an author has more rights than ordinary people, as everybody knows. People will stand much more from him."
"When a man's girlfriend's parents ask him what it is that he does for a living: they're not really concerned about him, they're concerned about their daughter's tummy."
"The use of fashions in thought is to distract men from their real dangers. We direct the fashionable outcry of each generation against those vices of which it is in the least danger, and fix its approval on the virtue that is nearest the vice which we are trying to make endemic. The game is to have them all running around with fire extinguishers whenever there's a flood; and all crowding to that side of the boat which is already nearly gone under."
"I live in the Managerial Age, in a world of "Admin." The greatest evil is not now done in those sordid "dens of crime" that Dickens loved to paint. It is not done even in concentration camps and labour camps. In those we see its final result. But it is conceived and ordered (moved, seconded, carried, and minuted) in clean, carpeted, warmed and well-lighted offices, by quiet men with white collars and cut fingernails and smooth-shaven cheeks who do not need to raise their voices. Hence, naturally enough, my symbol for Hell is something like the bureaucracy of a police state or the office of a thoroughly nasty business con."
"The greater ignorance towards a country is not ignoring what its politicians have to say, it is ignoring what the inmates in its prisons have to say."
"It was masturbation, not willpower, that made it possible for gazillions of women to walk down the aisle with their reputation and their hymen still intact."
"Up until then I'd thought that white people and colored people getting along was the big aim, but after that I decided everybody being colorless together was a better plan. I thought of that policeman, Eddie Hazelwurst, saying I'd lowered myself to be in this house of colored women, and for the very life of me I couldn't understand how it had turned out this way, how colored women had become the lowest ones on the totem pole. You only had to look at them to see how special they were, like hidden royalty among us. Eddie Hazelwurst. What a shitbucket."
"Electing a bigot enables further bigotry."
"Civilization is the commercialization of survival."
Explore more quotes by David Ogilvy
"The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising."
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."
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