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"As far as the customer is concerned, the interface is the product."
Standard
Customized
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"But paying is part of the game of life: it is the joy of buying that we crave."
Author Name
Personal Development
"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."
Author Name
Personal Development
"Courteous treatment will make a customer a walking advertisement."
Author Name
Personal Development
"A person buying ordinary products in a supermarket is in touch with his deepest emotions."
Author Name
Personal Development
"If you make the customer a promise... make sure you deliver it."
Author Name
Personal Development
"A loud noise at one end and no sense of responsibility at the other."
Author Name
Personal Development
"We eat up artists like there's going to be a famine at the end."
Author Name
Personal Development
"If they don't want to pay for it, they can stop drinking it."
Author Name
Personal Development
"Pager companies are very much looking to provide new services to help them regain some of their customer base."
Author Name
Personal Development
"The well-satisfied customer will bring the repeat sale that counts."
Author Name
Personal Development
More
"Once the product's task is known, design the interface first; then implement to the interface design."
Design
"An interface is humane if it is responsive to human needs and considerate of human frailties."
Needs
"Imagine if every Thursday your shoes exploded if you tied them the usual way. This happens to us all the time with computers, and nobody thinks of complaining."
Time
"Users do not care about what is inside the box, as long as the box does what they need done."
Care
"Right now, computers, which are supposed to be our servant, are oppressing us."
Computer
"A computer shall not waste your time or require you to do more work than is strictly necessary."
Time
"A computer shall not harm your work or, through inaction, allow your work to come to harm."
Work
"As far as the customer is concerned, the interface is the product."
Customer
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