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Jef Raskin

"As far as the customer is concerned, the interface is the product."

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"As far as the customer is concerned, the interface is the product."

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Amber Hurdle

"Pager companies are very much looking to provide new services to help them regain some of their customer base."

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Amber Hurdle

"Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff."

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"If they don't want to pay for it, they can stop drinking it."

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Amber Hurdle

"A person buying ordinary products in a supermarket is in touch with his deepest emotions."

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Amber Hurdle

"You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back."

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Amber Hurdle

"The well-satisfied customer will bring the repeat sale that counts."

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Amber Hurdle

"Courteous treatment will make a customer a walking advertisement."

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Amber Hurdle

"We eat up artists like there's going to be a famine at the end."

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Amber Hurdle

"Some story appears in some newspaper that says that somebody said X, Y, and Z, and a customer says, I don't understand what they're talking about - we're running that product, we've been using it for five years, what are they talking about?"

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Amber Hurdle

"They're pushing credit cards. They don't take Visa, but they do take American Express, or they don't take this one, but they take that one, or you'd better bring this one, or if you forget who you are, look on your credit card; it will be there."

Explore more quotes by Jef Raskin

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Jef Raskin
"Once the product's task is known, design the interface first; then implement to the interface design."
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Jef Raskin
"Right now, computers, which are supposed to be our servant, are oppressing us."
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Jef Raskin
"A computer shall not harm your work or, through inaction, allow your work to come to harm."
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Jef Raskin
"Users do not care about what is inside the box, as long as the box does what they need done."
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Jef Raskin
"An interface is humane if it is responsive to human needs and considerate of human frailties."
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Jef Raskin
"Imagine if every Thursday your shoes exploded if you tied them the usual way. This happens to us all the time with computers, and nobody thinks of complaining."
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Jef Raskin
"A computer shall not waste your time or require you to do more work than is strictly necessary."
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Jef Raskin
"As far as the customer is concerned, the interface is the product."
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