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"As far as the customer is concerned, the interface is the product."
Standard
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"To Move from Woe to Wow . . . Listen Attentively Be fully present and give your customer your full attention. Stay calm and remain patient. Do not interrupt or become defensive. Let the customer express his or her concerns. Nod your head and use affirming words to show that you are listening. Repeat back and empathize, when necessary. This confirms your understanding of the problem or question."
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Personal Development

"Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff."
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Personal Development

"Customer is king. I am his treasurer."
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Personal Development

"But paying is part of the game of life: it is the joy of buying that we crave."
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Personal Development

"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."
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Personal Development

"They're pushing credit cards. They don't take Visa, but they do take American Express, or they don't take this one, but they take that one, or you'd better bring this one, or if you forget who you are, look on your credit card; it will be there."
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Personal Development

"Courteous treatment will make a customer a walking advertisement."
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Personal Development

"A person buying ordinary products in a supermarket is in touch with his deepest emotions."
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Personal Development

"If you make the customer a promise... make sure you deliver it."
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Personal Development

"Innovation comes from the producer - not from the customer."
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Personal Development
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"As far as the customer is concerned, the interface is the product."
Customer

"Once the product's task is known, design the interface first; then implement to the interface design."
Design

"An interface is humane if it is responsive to human needs and considerate of human frailties."
Needs

"Imagine if every Thursday your shoes exploded if you tied them the usual way. This happens to us all the time with computers, and nobody thinks of complaining."
Time

"Users do not care about what is inside the box, as long as the box does what they need done."
Care

"Right now, computers, which are supposed to be our servant, are oppressing us."
Computer

"A computer shall not waste your time or require you to do more work than is strictly necessary."
Time

"A computer shall not harm your work or, through inaction, allow your work to come to harm."
Work
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