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"As far as the customer is concerned, the interface is the product."
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"The first step in exceeding your customer's expectations is to know those expectations."
"Innovation comes from the producer - not from the customer."
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"An artist is forced by others to paint out of his own free will."
"If I traveled to the end of the rainbow as Dame Fortune did intend, Murphy would be there to tell me the pot's at the other end."
"If you make the customer a promise... make sure you deliver it."
"Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff."
"To Move from Woe to Wow . . . Listen Attentively Be fully present and give your customer your full attention. Stay calm and remain patient. Do not interrupt or become defensive. Let the customer express his or her concerns. Nod your head and use affirming words to show that you are listening. Repeat back and empathize, when necessary. This confirms your understanding of the problem or question."
"Pager companies are very much looking to provide new services to help them regain some of their customer base."
Explore more quotes by Jef Raskin
"Imagine if every Thursday your shoes exploded if you tied them the usual way. This happens to us all the time with computers, and nobody thinks of complaining."
"Once the product's task is known, design the interface first; then implement to the interface design."
"An interface is humane if it is responsive to human needs and considerate of human frailties."
"A computer shall not waste your time or require you to do more work than is strictly necessary."
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