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"As far as the customer is concerned, the interface is the product."

Jef Raskin, American Scientist

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"As far as the customer is concerned, the interface is the product."

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"They're pushing credit cards. They don't take Visa, but they do take American Express, or they don't take this one, but they take that one, or you'd better bring this one, or if you forget who you are, look on your credit card; it will be there."

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"A loud noise at one end and no sense of responsibility at the other."

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"What you can't buy is the loyalty that comes through our dedicated crewmembers."

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"Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff."

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"By continually pushing the message that we have the right to gratification now, consumerism at its most expansive encouraged a demand for fulfillment that could not so easily be contained by products."

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Explore more quotes by Jef Raskin

"Right now, computers, which are supposed to be our servant, are oppressing us."

"Once the product's task is known, design the interface first; then implement to the interface design."

"A computer shall not harm your work or, through inaction, allow your work to come to harm."

"Imagine if every Thursday your shoes exploded if you tied them the usual way. This happens to us all the time with computers, and nobody thinks of complaining."

"A computer shall not waste your time or require you to do more work than is strictly necessary."

"An interface is humane if it is responsive to human needs and considerate of human frailties."

"Users do not care about what is inside the box, as long as the box does what they need done."

"As far as the customer is concerned, the interface is the product."

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