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Jef Raskin

"As far as the customer is concerned, the interface is the product."

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"As far as the customer is concerned, the interface is the product."

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Akiroq Brost

"Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff."

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"Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company."

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"You must never actually cheat the customer, even if you can. You must make her happy and satisfied, so she will come back."

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"They're pushing credit cards. They don't take Visa, but they do take American Express, or they don't take this one, but they take that one, or you'd better bring this one, or if you forget who you are, look on your credit card; it will be there."

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"As far as the customer is concerned, the interface is the product."

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"We eat up artists like there's going to be a famine at the end."

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"Customer is king. I am his treasurer."

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"To Move from Woe to Wow . . . Listen Attentively Be fully present and give your customer your full attention. Stay calm and remain patient. Do not interrupt or become defensive. Let the customer express his or her concerns. Nod your head and use affirming words to show that you are listening. Repeat back and empathize, when necessary. This confirms your understanding of the problem or question."

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"A person buying ordinary products in a supermarket is in touch with his deepest emotions."

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"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."

Explore more quotes by Jef Raskin

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Jef Raskin
"Once the product's task is known, design the interface first; then implement to the interface design."
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Jef Raskin
"Users do not care about what is inside the box, as long as the box does what they need done."
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Jef Raskin
"As far as the customer is concerned, the interface is the product."
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Jef Raskin
"A computer shall not harm your work or, through inaction, allow your work to come to harm."
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Jef Raskin
"An interface is humane if it is responsive to human needs and considerate of human frailties."
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Jef Raskin
"Imagine if every Thursday your shoes exploded if you tied them the usual way. This happens to us all the time with computers, and nobody thinks of complaining."
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Jef Raskin
"Right now, computers, which are supposed to be our servant, are oppressing us."
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Jef Raskin
"A computer shall not waste your time or require you to do more work than is strictly necessary."
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