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"A lot of people thought Steve Jobs was a CEO of Apple but he never was until he came back to Apple in 1997."
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"A lot of people thought Steve Jobs was a CEO of Apple but he never was until he came back to Apple in 1997."

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"Part of Steve's job was to drum into us how important what we were doing actually would be to the world."
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"Part of Steve's job was to drum into us how important what we were doing actually would be to the world."

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"The Macintosh having shipped, his next agenda was to turn the rest of Apple into the Mac group. He had perceived the rest of Apple wasn't as creative or motivated as the Mac team, and what you need to take over the company are managers, not innovators or technical people."
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"The Macintosh having shipped, his next agenda was to turn the rest of Apple into the Mac group. He had perceived the rest of Apple wasn't as creative or motivated as the Mac team, and what you need to take over the company are managers, not innovators or technical people."

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"Being idealistic really helps you overcome some of the many obstacles put in your path."
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"Being idealistic really helps you overcome some of the many obstacles put in your path."

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"I did some products for the Apple II, most notably the first small low cost thermal printer, the Silent Type."
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"I did some products for the Apple II, most notably the first small low cost thermal printer, the Silent Type."

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"As you know, Microsoft eventually kind of grabbed the gold ring out of Apple's hands, I guess."
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"As you know, Microsoft eventually kind of grabbed the gold ring out of Apple's hands, I guess."

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"But I think Steve's main contribution besides just the pure leadership is his passion for excellence. He's a perfectionist. Good enough isn't good enough. And also his creative spirit. You know he really, really wants to do something great."
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"But I think Steve's main contribution besides just the pure leadership is his passion for excellence. He's a perfectionist. Good enough isn't good enough. And also his creative spirit. You know he really, really wants to do something great."

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"We were developing an innovative Personal Information Manager called Chandler but a couple years ago I took off from that to do a project writing down my memoirs essentially, reminiscing about the development of the Macintosh."
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"We were developing an innovative Personal Information Manager called Chandler but a couple years ago I took off from that to do a project writing down my memoirs essentially, reminiscing about the development of the Macintosh."

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"But typically for a project like the Mac, the size we had was pretty good. And it has different stages. The team grows as you have to write manuals and do testing... though the Mac had no formal testing."
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"But typically for a project like the Mac, the size we had was pretty good. And it has different stages. The team grows as you have to write manuals and do testing... though the Mac had no formal testing."

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"Apple was our benefactor at starting General Magic, but about a year later decided they would rather BE General Magic and tried to make us blink out of existence... which we eventually did, but it took a few years."
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"Apple was our benefactor at starting General Magic, but about a year later decided they would rather BE General Magic and tried to make us blink out of existence... which we eventually did, but it took a few years."

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"In fact when I first got my Apple II the first thing I did was turn it on and off, on and off, just because I had the power to do so, which I'd never had on a computer before."
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"In fact when I first got my Apple II the first thing I did was turn it on and off, on and off, just because I had the power to do so, which I'd never had on a computer before."

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"Scotty heard that I was thinking about quitting Apple because of his actions, so he called me into his office and asked what it would take for me to stay? I said, maybe if I could work on the Mac project, which Steve had just taken over from Jef Raskin."
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"Scotty heard that I was thinking about quitting Apple because of his actions, so he called me into his office and asked what it would take for me to stay? I said, maybe if I could work on the Mac project, which Steve had just taken over from Jef Raskin."

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"I started working at Apple about 18 months after I bought my Apple II."
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"I started working at Apple about 18 months after I bought my Apple II."

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"I left General Magic in 1996 to become an Internet hobbyist - got a T-1 line to my house. At one point I had all four food banks of the Bay Area hosted from this house here."
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"I left General Magic in 1996 to become an Internet hobbyist - got a T-1 line to my house. At one point I had all four food banks of the Bay Area hosted from this house here."

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"I got bitten by the free software bug in February of 1998 around the time of the Mozilla announcement."
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"I got bitten by the free software bug in February of 1998 around the time of the Mozilla announcement."

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"People who work on the user interface side need to have empathy as a key characteristic. But if you are writing device drivers you don't really need to understand humans so well."
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"People who work on the user interface side need to have empathy as a key characteristic. But if you are writing device drivers you don't really need to understand humans so well."

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"I was a grad student at UC Berkeley when I bought my Apple II and it suddenly because a lot more interesting than school."
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"I was a grad student at UC Berkeley when I bought my Apple II and it suddenly because a lot more interesting than school."

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"I developed some unique software to public it on the web that I call the Folklore Project."
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"I developed some unique software to public it on the web that I call the Folklore Project."

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"Working long hours being single helps because your time is yours. Once you have a family your time isn't all yours anymore. Most of the Mac team, we were in our mid-20's, most of us were single, and we were able to essentially devote our lives to it."
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"Working long hours being single helps because your time is yours. Once you have a family your time isn't all yours anymore. Most of the Mac team, we were in our mid-20's, most of us were single, and we were able to essentially devote our lives to it."

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"I left Apple in April of 1984, pretty soon after the introduction of the Mac."
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"I left Apple in April of 1984, pretty soon after the introduction of the Mac."

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