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Exlpore more Media quotes

"Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation."

"We have no authoritative figure, no Walter Cronkite or Edward R. Murrow whom we all listen to and trust to sort out contradictory claims. Instead, the media is splintered into a thousand fragments, each with its own version of reality, each claiming the loyalty of a splintered nation."

"When the name of Gail Wynand became a threat in the publishing world, a group of newspaper owners took him aside-at a city charity affair which all had to attend-and reproached him for what they called hid debasement of the public taste."It is not my function" said Wynand, "to help people preserve a self-respect they haven't got. You give them what they profess to like in public, I give them what they really like. Honesty is the best policy, gentlemen, though not quite in the sense you were taught to belive"."

"In journalism just one fact that is false prejudices the entire work. In contrast, in fiction one single fact that is true gives legitimacy to the entire work. That's the only difference, and it lies in the commitment of the writer. A novelist can do anything he wants so long as he makes people believe in it."

"The fault I find with our journalism is that it forces us to take an interest in some fresh triviality or other every day, whereas only three or four books in a lifetime give us anything that is of real importance."

"There's not a branch of publishing or broadcasting that doesn't depend in some way on advertising. It'd be like an aquarium without water. Why, ninety-five percent of the information that reaches you has already been preselected and paid for."
Explore more quotes by Andy Hertzfeld

"A lot of people thought Steve Jobs was a CEO of Apple but he never was until he came back to Apple in 1997."

"I left General Magic in 1996 to become an Internet hobbyist - got a T-1 line to my house. At one point I had all four food banks of the Bay Area hosted from this house here."

"In fact when I first got my Apple II the first thing I did was turn it on and off, on and off, just because I had the power to do so, which I'd never had on a computer before."

"Apple was our benefactor at starting General Magic, but about a year later decided they would rather BE General Magic and tried to make us blink out of existence... which we eventually did, but it took a few years."

"Part of Steve's job was to drum into us how important what we were doing actually would be to the world."

"People who work on the user interface side need to have empathy as a key characteristic. But if you are writing device drivers you don't really need to understand humans so well."

"The Macintosh having shipped, his next agenda was to turn the rest of Apple into the Mac group. He had perceived the rest of Apple wasn't as creative or motivated as the Mac team, and what you need to take over the company are managers, not innovators or technical people."

"I got bitten by the free software bug in February of 1998 around the time of the Mozilla announcement."

"Working long hours being single helps because your time is yours. Once you have a family your time isn't all yours anymore. Most of the Mac team, we were in our mid-20's, most of us were single, and we were able to essentially devote our lives to it."

"Scotty heard that I was thinking about quitting Apple because of his actions, so he called me into his office and asked what it would take for me to stay? I said, maybe if I could work on the Mac project, which Steve had just taken over from Jef Raskin."
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