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"If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience."
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Explore more quotes by Kurt Loder
"And that's very important, too, 'cause a lot of people just assume everyone's a Democrat, or everyone's a Republican or whatever, and they're not. And that's a really important thing to adhere to."
"You find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It's an immutable law of journalism. It just always works."
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"Rewriting is a large part of the whole job. And get rid of stuff that's not working. Just pare it down until it's a beautiful thing you can hand in, probably late, to your editor."
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"I think television often has dismissed younger people. They figure, well, they're not really watching news, that's not our audience."
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