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Kurt Loder

"If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience."

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"If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience."

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Kurt Loder
"Well, news is anything that's interesting, that relates to what's happening in the world, what's happening in areas of the culture that would be of interest to your audience."
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Kurt Loder
"I was in college for two years, and just hated it in the '60s."
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Kurt Loder
"So you shouldn't really flatter yourself that they want to be your buddy. They don't. Generally. They want you for some reason or other, and you just have to fend that off all the time."
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Kurt Loder
"If you ask questions that interest you, you'll get answers that interest your audience."
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Kurt Loder
"You find the most important thing that really grabs you, and put it right up top. Don't bury the lead. Put it at the top. Best thing to do. Never go wrong that way. It's an immutable law of journalism. It just always works."
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Kurt Loder
"If your audience is young, it'd be youth culture, if your audience is older, it'd be older people, if it were senior citizens, it'd be senior citizen issues. So you try and hit the target audience."
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Kurt Loder
"And you can't really cover people critically that you're friends with."
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Kurt Loder
"I know what the structure of the language is."
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Kurt Loder
"I came over here and worked for rock magazines, and I worked for Rolling Stone, which has a very high standard of journalism, a very good research department."
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Kurt Loder
"So, yeah, I think it had a major effect. I think in franchising younger people, it was just an idea that's never been trotted out before, but it makes perfectly good sense."
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