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"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
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"A child prodigy is one with highly imaginative parents."
Author Name
Personal Development
"We're all geniuses. Life is merely overpopulated with singers who play drums, and, drummers who sing, to pay rent."
Author Name
Personal Development
"Your gift is what you were created to be."
Author Name
Personal Development
"Talent is the presence of ability and absence of understanding about the source and operation of knowledge."
Author Name
Personal Development
"It is happy for you that you possess the talent of flattering with delicacy. May I ask whether these pleasing attentions proceed from the impulse of the moment, or are they the result of previous study?"
Author Name
Personal Development
"There is no substitute for talent. Industry and all its virtues are of no avail."
Author Name
Personal Development
"When you find out the field you were gifted, what you were created for, you will get guaranteed success."
Author Name
Personal Development
"That boy is talented. You don't develop those gifts in houses or in schools."
Author Name
Personal Development
"Talent is the seed, success is the fruit."
Author Name
Personal Development
"I think this is the most extraordinary collection of talent, of human knowledge, that has ever been gathered at the White House - with the possible exception of when Thomas Jefferson dined alone."
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Personal Development
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"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
Memory
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
Creativity
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
Reading
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
Time
"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
Talent
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
Advertising
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
Ability
"Advertising moves people toward goods; merchandising moves goods toward people."
People
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
Purpose
"If you have a good selling idea, your secretary can write your ad for you."
Creativity
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