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"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
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"Never despise the talents you have. It is by them that you will do something that has not yet come into existence until you were born."
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Personal Development
"A just and reasonable modesty does not only recommend eloquence, but sets off every great talent which a man can be possessed of."
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Personal Development
"Day after day, I spent long afternoons in the talent pool, being told how to walk, how to talk, how to sit."
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Personal Development
"Talent silences your competition, genius deafens them."
Author Name
Personal Development
"Worried about being a dull fellow? You might develop your talent for being irritating."
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Personal Development
"There is only one school of literature - that of talent."
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Personal Development
"There is a difference between talented people and gifted people.Talented people are good AT something, Gifted people ARE that something."
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Personal Development
"He has tongue of a writer."
Author Name
Personal Development
"Hide not your talents, they for use were made,What's a sundial in the shade?"
Author Name
Personal Development
"Stir the world with your skills, shake the world with your talents, move the world with your brilliance, change the world with your genius."
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Personal Development
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"It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise."
Talent
"There is no such thing as national advertising. All advertising is local and personal. It's one man or woman reading one newspaper in the kitchen or watching TV in the den."
Reading
"If an ad campaign is built around a weak idea - or as is so often the case, no idea at all - I don't give a damn how good the execution is, it's going to fail."
Creativity
"It is not the purpose of the ad or commercial to make the reader or listener say, 'My what a clever ad.' It is the purpose of advertising to make the reader say, 'I believe I'll buy one when I'm shopping tomorrow'."
Purpose
"Is advertising moral? It is part and parcel of the American free enterprise system... I challenge anybody to show any economic system that has done as much for so many in so short a time."
Time
"If you have a good selling idea, your secretary can write your ad for you."
Creativity
"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."
Advertising
"The ultimate test of a finished account executive is his ability to write a sound marketing plan."
Ability
"Advertising moves people toward goods; merchandising moves goods toward people."
People
"The headline is the most important element of an ad. It must offer a promise to the reader of a believable benefit. And it must be phrased in a way to give it memory value."
Memory
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