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Donald Norman

"Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that."

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"Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that."

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Amber Hurdle

"Stop aspiring and start being. The world needs you!"

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Amber Hurdle

"To me, living in the present means being aware of your conscious choice to focus on the past, present or future - it is not necessarily having to focus on the present."

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Amber Hurdle

"Do not free a camel of the burden of his hump; you may be freeing him from being a camel."

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Amber Hurdle

"Plagiarists are always suspicious of being stolen from."

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Amber Hurdle

"Initiative is doing the right thing without being told."

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Amber Hurdle

"Kindness can become its own motive. We are made kind by being kind."

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Amber Hurdle

"Censure is the tax a man pays to the public for being eminent."

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Amber Hurdle

"Being president is like being a jackass in a hailstorm. There's nothing to do but to stand there and take it."

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Amber Hurdle

"Alexander Hamilton started the U.S. Treasury with nothing, and that was the closest our country has ever been to being even."

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Amber Hurdle

"Being a hero is about the shortest-lived profession on earth."

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Donald Norman
"If you think the products don't match what you want from a product, don't buy it."
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Donald Norman
"I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in."
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Donald Norman
"So what does a good teacher do? Create tension - but just the right amount."
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Donald Norman
"Knowing how people will use something is essential."
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Donald Norman
"A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?"
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Donald Norman
"I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting."
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Donald Norman
"Scientists are always skeptics."
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Donald Norman
"To me, error analysis is the sweet spot for improvement."
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Donald Norman
"Readers always seem to think that the author has some control over the design of their books."
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Donald Norman
"Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player."
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